(LONDONDERRY, NH) In collaboration with Ambassador Erik van Rooyen, ECCO – a golf footwear innovator – introduces a new signature edition BIOM® H4 for the AW23 collection. Paying homage to his individual style, the new iteration of the shoe includes a partial redesign and showcases van Rooyen’s renowned passion for fashion and music.
ECCO GOLF and van Rooyen launched the South African’s first signature edition model last summer, and the new design is equally bold and eye-catching with nods to the style icon’s love for guitar, his iconic jogger pants, and his enviable moustache.
“I’m very excited to once again join forces with ECCO GOLF to create another signature edition style,” commented van Rooyen. “The previous version that we created together was super cool, and I received plenty of compliments out on tour. I didn’t think it would be possible to top those, but with this new model I think we’ve done exactly that.
“Anyone that’s seen me play knows that I really enjoy being different and innovative on the golf course, and it’s awesome that the ECCO GOLF team allows me to reflect that in my signature edition styles. To be able to create my own shoe is a real honor, and BIOM H4 is such a great model to do it with.”
ABOUT ECCO BIOM® H4
Available in men’s sizes 39-48, the shoe features a reworked upper, notably around the toe area, to produce a sleeker, slimmer look, while the tongue has been completely redesigned to produce a more ergonomic shape that fits more comfortably to the foot.
BIOM® H4 continues to feature the BIOM® 2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION Technology that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.
Powered by state-of-the-art motion technologies, the pioneering ECCO MTN GRIP outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while ECCO FLUIDFORM™ Direct Comfort Technology ensures a finely tuned balance of cushioning and rebound to deliver dynamic comfort.
Wrapping around the foot from the outsole to the midsole, the shoe features X-TENSA technology, which connects the T.PU element on the side of BIOM® H4 with the lace system to enhance lateral stability while adding to the contemporary, premium design.
The shoe’s uppers are crafted from premium, durable, and thin ECCO Performance Leather, made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.
ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Doc Redman, Lydia Ko, Nanna Koerstz Madsen, Niklas Nørgaard Møller, Freddy Schott, and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com
PHOTOS: Erik van Rooyen Signature Edition ECCO BIOM® H4
MEDIA CONTACT:
Chase Russell
Buffalo Agency
602.694.8503
chrussell@buffalogroupe.com