Industry News

Sir Nick Faldo enters the second year of partnership with Golfpac Travel, Tee Times USA, Hidden Links, and Go-Play-Golf gift card

New commercials to air on the Golf Channel starting in September

August 28, 2023— Hidden Links and its sister companies Golfpac Travel, Tee Times USA, and Go Play Golf gift card are charging into a second year of partnership with Hall of Famer Sir Nick Faldo as a global brand ambassador.

"I mentioned last year that I joined Hidden Links and Golfpac Travel because they have the best reputation in the business," Faldo, the six-time Major Champion, said. Sir Nick continued, "This past year, I learned first-hand why their companies are so highly respected by witnessing the level of customer service, knowledge, and value they provide. It's been fulfilling working with them to promote the sport of golf and travel. I have spent a great deal of time getting to know Marc and Adam. Their leadership, passion, vision, and professionalism for everything their companies and golf represents is something I am glad to be a part of, and it's no wonder they have been running successful businesses together for ten years." 

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In a joint statement, Managing Partners Marc Bender and Adam Wachter said, "It has been an amazing year working with Sir Nick as an ambassador for our family of golf brands. Just like during his playing days when he was winning majors, he is a perfectionist and the ultimate professional in whatever he puts his mind to. To that end, he took the time to learn in detail about our companies and what makes us industry leaders, and he genuinely believes in what we do. We are thrilled he has joined our efforts to grow the game worldwide."

Hidden Links leadership recently spent time with Sir Nick as he filmed new commercials in Europe at iconic sites around St Andrews Links, The Home of Golf.  These new commercials will air on The Golf Channel starting this September.  They will go alongside existing rotating commercials Hidden Links has been airing for the past year.  

Golfpac Travel is known to be the most significant golf tour operator in America, offering industry-leading customer service specializing in centralized lodging, great golf, and rental cars, since 1975. Golpac Travel will be airing newly filmed commercials on the Golf Channel beginning in September as well. 

Separately, sister company Go Play Golf gift card is the anything and everything golf gift card sold in over 35,000 retail stores and online. When asked about the gift card, Faldo said, "The Go Play Golf card is a unique product and does a great job growing the game. It's versatile, offering many practical redemption options, from playing golf at thousands of courses locally to buying merchandise, taking lessons with PGA Professionals, or having a night out at Top Golf. It's a great way to give the gift of golf to a friend or loved one."

Hidden Links & Golfpac Travel are your #1 source for domestic and international golf travel.


About Hidden Links: Hidden Links is one of the most experienced golf tour operators since 2001. With industry-leading service, we work with many destinations and countries worldwide, specializing in golf tours to Scotland & Ireland.

About Golfpac Travel: Domestic destinations include 14 areas throughout Florida: Charleston, Hilton Head, and Myrtle Beach, South Carolina; Las Vegas, Nevada; Phoenix/Scottsdale, Arizona; San Diego and Palm Springs, California; Alabama and Williamsburg, Virginia. Each year, Golfpac carefully chooses new and exciting destinations to offer to its wide base of proven golf travelers. Behind great technology stands a caring staff of golf vacation experts who are just a phone call away throughout the booking experience. Based on relationships and volume, Golfpac has access to the best deals and industry-leading service.

Contact: Marc Bender, managing partner, Hidden Links & Golfpac Travel,