Industry News

Rory McIlroy provides personalized game-improvement advice to everyday golfers on season four of 'Ask Rory, presented by BMW', streaming now exclusively on GolfPass

Amateurs get free advice through video instruction from one of the best players in the world - Special episodes feature NBC’s 3rd hour of Today co-hosts and avid golfers Craig Melvin and Dylan Dreyer

Watch a Preview of Ask Rory HERE

ORLANDO, Fla.  – Global golf superstar Rory McIlroy is back for season four of Ask Rory, presented by BMW, the popular NBC Sports Next GolfPass series that gives amateur golfers the rare opportunity to ask for game-improvement advice from one of the best golfers in the world. Ask Rory, chock full of tips and strategies from the four-time major champion and one of the sport’s most-recognized players, is streaming now via the GolfPass website, app and on connected devices.

Golfers of all kinds were invited to send in their questions on video for a chance to have McIlroy take on their challenge by breaking down a customized solution. In each of nine episodes, he offers insights, strategies and tips from tee to green, helping members improve their skills and course management.

“It’s rare that you get to have a professional golfer give you personalized instruction,” said Kevin Schultz, Senior Director of Lifestyle Content for GolfPass. “Rory was so great to work with and had a lot of fun shooting this season, and it showed. He doesn’t just throw out generic advice but really thinks through the best way to help each golfer by using his own experience and expertise.”

A special episode 3 features avid golfer Craig Melvin, news anchor of NBC News’ TODAY and co-host of the 3rd hour of TODAY, who asks McIlroy for advice on how to overcome a persistent problem with his game. Fellow 3rd Hour of TODAY co-host and NBC News meteorologist Dylan Dreyer also gets a tip from McIlroy during the series-concluding XM Power Round, presented by BMW episode, where McIlroy answers a series of questions from GolfPass members and celebrities, alike. 

Hosted by Chris Como, noted golf instructor to the pros and a member of the GolfPass instruction staff, Ask Rory was produced on location at The Club at Admiral’s Cove in south Florida.

GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF:  GolfPass features a vast library of original video content available exclusively as part of a GolfPass membership, including original shows like Home Course Advantage, On Tour/On Course, My Roots, My Daily Routine, and more. GolfPass also offers a vast instructional library featuring more than 4,500 video titles, including Ask Rory, The Golf Fix, with host Devan Bonebrake; Lessons with a Champion Golfer; and Build a Better Game – all hosted by top instructors like Martin Hall, Chris Como and Michael Bannon, as well as golf fitness expert Don Saladino. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Next – the innovation and technology division of NBC Sports – a GolfPass+ membership is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and benefits, including monthly tee-time credits, waived convenience fees, tee-time cancellation protection, credit toward equipment purchases, and more. GolfPass is designed to help every type of golfer – from beginner to expert – play more and better golf. A GolfPass+ membership is available in North America at, in the U.K. and Republic of Ireland at, and in Australia at The GolfPass+ membership also is available via connected TV, iOS and Android apps.


About NBC Sports Next 

NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next provides operations technology and services to more than 11,000 golf courses around the world, and equips more than 30 million players, coaches, athletes, sports administrators and fans with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, an industry leader in youth sports club, league and team management technology. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.

Dan Higgins
NBC Sports Next