Industry News

Honma Golf debuts 65th anniversary Beres Lady Go club set

Women’s beginner set shows off refined styling, practical set-up for those new to the game

CARLSBAD, CALIFORNIA – Honma Golf, the leader in stunning performance golf equipment, has introduced a special full set of BERES LADY GO clubs that commemorates the brand’s 65th anniversary. The ready-to-go, 10-piece game-improvement set – geared toward beginning female players – includes a driver, 5-wood, 25- and 28-degree utility clubs, irons (7-SW), a chipper and putter. This perfect package also includes with a matching cart bag, headcover, tote bag and shoes case – all accented in a beautiful Tiffany blue hue – to help take your game to the next level.

Available in a limited production, BERES LADY GO clubs are made and assembled at the Honma factory in Sakata, Japan. They’re ideal for lady golfers who want to improve their skills, those with a strong commitment to scoring, and beginners who want to begin playing golf in style with top-quality clubs that can help them improve quickly. All clubs are configured with the same design model, allowing you to hit with the same tempo and feel, making mishits less likely. And each club is exclusively designed, sized and weighted for women.


“Honma’s legacy of bringing the finest-precision, expertly crafted golf clubs to market for the game’s most discerning clientele has also always been about inclusion of every skill level and playability to match each golfer’s aspirations,” said Takahiro Suzuki, senior product marketing manager at Honma. “The BERES LADY GO set is a fun and timely offering that is presented as a limited edition to celebrate 65 years of Honma and look forward to everything Honma can be in the future for a full range of performance- and quality-minded golf consumers.”

The 12.5-degree, BERES LADY GO 460cc driver is a specially designed model that’s easy to launch. Made of titanium, it has triple split-groove slots positioned directly behind the center, toe and heel – to generate plenty of initial ball speed and powerful distance across the clubface by maximizing face deflection at impact. That also means a high level of forgiveness across the entire clubface. The low center of gravity also helps elevate shot trajectory and optimize spin – resulting in longer carry distance.


A 19-degree 5-wood features a low CG, shallow clubhead and large clubface area that all work in concert to give golfers confidence at address that the ball can be easily lifted into the air for higher and longer shots.

Then there are the wood-like, shallow-backed utility clubs that each sport a deep CG. A sole 12-gram sole weight helps raise shot trajectory, while the slightly curved leading edge along the sole eases alignment and also makes for smoother turf interaction.


Low-CG cavity-back irons sport a wide sole, to help maximize forgiveness and a high launch. A deep CG and the bottom cavity thickness also contribute to a higher ball trajectory. The sole shape – chamfered along the toe and heel – helps glide through thicker rough, so that shots get airborne with distance more easily. The increased clubface area helps expand the rebound area, which results in an enlarged repulsion area and longer distance. To boot, Honma used maraging stainless steel in the clubface, which helped strengthen the face and reduce its thickness so that it can flex more at impact and generate additional distance.

Honma’s Original Chipper simplifies greenside play. It’s 34 inches long and has 45 degrees of loft, making approach shots from around the green super easy to hit. That eliminates duffing and mistakes, helping lower scores. Although shaped like a wedge, its 70-degree lie angle is identical to a putter’s, so you can hold and hit the ball in the same way as a putter. It’s also graphite-shafted for responsiveness and feel. 

Speaking of putters, the mallet included in this set has a face insert that softens every putt with a satisfying click.

The ultralight shaft used in the entire set is a high-performance, high-quality model that pursues effective flight distance. Because of its extremely lightweight build, it helps significantly increase slower swing speeds and initial ball speed. Its high torque results in a strong square impact. And its softer, more-flexible middle section helps stabilize the butt end to improve temp through impact.

BERES LADY GO 12-Piece Set includes: driver, 12.5°, fairway, 5°, hybrid, 25°, hybrid, 28°, irons 7-10, SW, chipper, mallet style putter, 33”, cart bag, tote bag, club cover, shoe case, and apparel. Available for immediate delivery. MSRP $3,000. For more information about Honma Golf visit:


About Honma Golf

Honma is a prestigious and iconic golf brand. Founded in 1959, the Company utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech, and top-performing golf clubs with state-of-the-art heads and proprietary shafts built by master artisans to perform together holistically. Renowned for creating the world’s highest quality and most beautiful clubs, Honma offers equipment (including balls, apparel, and accessories) to fit all golfers, with the families aligned to suit the preferences and abilities of various segments of golfers: the world-renowned “Ultra-Premium” BERES and BERES Nx luxury lines and the Tour-validated “Premium Performance” T//World TW757 family of clubs.

The premium club manufacturer and lifestyle brand was founded inside a small Yokohama workshop six decades ago and now holistically designs all products in Sakata, Japan. Honma operates as the only company that handles every step from design to final production in-house to create the highest-quality golf products on the market today. Honma’s products are sold in approximately 50 countries worldwide, primarily in Asia and across North America, Europe, and other regions. To learn more, visit

Kevin Frisch PR
Joanne Miller
(815) 603-5119

Kevin Frisch
(989) 614-0241

Honma Golf
Lorena Padilla
Honma Golf, CMO
(424) 263-4821