40% of women are more likely to spend ‘significantly’ on golf travel in the next year according to the report
PORTLAND, Ore. (September 5, 2023) - Longitudes Group LLC, a leading independent sports research company, announced the release of the 2023 Golf Travel Research Report. The report delivers the industry’s definitive research on where golfers are going and how are they influenced to travel, including how golfers have continued to increase spending via continued pent up demand as they have enthusiastically taken their game on the road in 2023.
• 44% plan to spend more on golf travel this year – with 12% planning to spend “significantly more.”
• 78% have taken at least one golf-focused trip in the last 12 months. • 58% of Golf travelers go directly to the resort or course website when researching where to stay and play.
• Women are 40% more likely to spend significantly on golf travel this year. They also are 2X more likely than men to budget $10,000+ on golf trips annually.
“It is no secret that golf is booming but little has been done to dig into how the rise in interest has impacted golf travel,” says Sara Killeen, President of Longitudes Group. “Golfers are treating themselves given their hearty budgets of both time and money, to weave golf into their travel plans this year. It’s about escape, adventure and there is no holding them back.”
The 2023 Golf Travel Research Report provides golf industry stakeholders with the latest insights on things related to travel for active golf consumers. It will enable travel industry stakeholders and golf destinations to make informed decisions to grow their business this season. You can purchase the 32-page report at longitudesgroup.com for $800. Buy here
The research is derived from Longitudes Group’s ‘Spenders & Players’ golfer panel and First Call subscribers. The respondents are active spenders and players in the game and an important bellwether for golf travel trends. The results in the report are culled from the survey of 411 respondents fielded in early Summer of 2023.
Longitudes Group, a Buffalo Groupe Company 2303 N. Randolph Ave, Portland, OR (503) 477-6284
In 2023, how many golf destination trips do you have planned?
About Longitudes Group, a Buffalo Groupe company
Longitudes Group, based in Portland, Oregon, is part of the Buffalo Groupe research division providing unique analysis on the travel and spending behaviors of avid golfers in the US and Canada. Armed with the Spenders and Players panel and a separate database containing information on the spending behavior of 5.5 million avid golfers and 25M total golfers mapped by county and zip code, Longitudes Group uses a geo demographic approach to probe both the location and purchase behavior of the avid golfer population. On the supply side beyond travel, Longitudes Group has built the most up-to-date database of golf retailers including 14,200 golf facilities, 1,300 off course retail stores and 1,700 chain sporting goods store.
For more information about Longitudes Group and this research, please visit www.longitudesgroup.com
For more information about Buffalo Groupe and its collective of marketing agencies, please visit www.buffalogroupe.com/
Sara Killeen, Managing Director
Longitudes Group, a Buffalo Groupe Company
2303 N. Randolph Ave, Portland, OR