Industry News

Audemars Piguet becomes partner of PGA National Czech Republic at Oaks Prague

POPOVICKY, CZECH REPUBLIC (September 13, 2023) – The PGA National Czech Republic at Oaks Prague is proud to announce that the Swiss luxury watch brand Audemars Piguet has become an exclusive partner of the Club. The partnership with Audemars Piguet brings further enhancement to the member and guest experience and continues the Club’s drive towards partnerships with premium global brands.  

The course named the ‘Best Golf Club in the Czech Republic’ for three consecutive years at the prestigious World Golf Awards, recently opened its new clubhouse in a renovated 17th century Chateau.  The Club is operated by Troon Privé, a division of Troon, signifying that the golf course and guest experience is of the highest standard, capable of hosting international golf tournaments while also offering an exceptional experience for all golfers. 

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The visibility of the Audemars Piguet brand not only on the course but also in the new clubhouse will complement the uniqueness of PGA National Czech Republic. In addition, PGA National Czech Republic is looking forward to the first Audemars Piguet tournament in the Czech Republic to be held at the Club this October.

Paul Dennis, Director of Golf at PGA National Czech Republic, commented:

“Since the Club opened its doors in 2019, we have been acknowledged internationally as the facility which stands at the pinnacle of what a guest can expect from their golfing experience. Audemars Piguet shares the same reputation within their own realm, and we are proud to enter this partnership with them, which will not only bring the opportunity for event collaborations, but combined marketing efforts to the benefit of both of our prestige brands.”

About Oaks Prague 

Oaks Prague is an exclusive brand which represents a new concept for the Czech Republic. With premium residential living, defined by sophisticated style, luxurious finishes, and contemporary architecture. Equipped to deliver the best quality of life in the beautiful countryside, away from the buzz of the big city. Offering multiple outdoor lifestyle options to individuals and families. For more information on Oaks Prague, please visit 

About PGA National Czech Republic 

The PGA National Czech Republic, unmatched by any other club in the region. It is part of Oaks Prague, a modern community of premium homes nestled on a beautiful 140-hectare country estate, southeast of Prague. The course has been created by leading designer Kyle Phillips. Kyle has designed courses on every continent including four of the world’s top 100. The course is a trailblazer in environmentally sustainable golf design and is operated by Troon, the world’s foremost golf management company. The full 18-hole golf course was opened in the summer of 2020. For more information on PGA National Czech Republic, please visit 

About Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.

About Troon 

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 825-plus locations, including 825-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit

Media Contacts:
Barbora Kocianova
PGA National Czech Republic - Senior Marketing Manager – Golf
T: +420 (0) 724 422 985

Clinton Norris
Troon International - Director of Sales & Marketing
T: +971 (0) 56 687 6116

Rob Myers