Industry News

Industry Notes: Thursday, September 14, 2023

LPGA launches online merchandise shop; Welsh soccer icon Gareth Bale debuts on PGA Tour 2K23

2K: Debuts iconic Welsh soccer player and avid golfer Gareth Bale as a playable golfer for PGA Tour 2K23. In addition to appearing as a playable golfer, Bale provided guidance to VctryLnSprts to design his dream course, The Elevens Club, using PGA Tour 2K23’s Course Designer. Featuring many of Bale’s preferred architectural elements — big trees, undulating fairways and greens, water hazards, and a scenic waterfall on the eleventh hole — The Elevens Club is available and free to all players.

LPGA: Launches its online merchandise shop, the LPGA Pro Shop, as part of its partnership with Legends, a data-intelligence fueled solutions company. The LPGA Pro Shop will offer an expanded selection of LPGA-branded products for on and off the golf course from renowned brands such as Lululemon, Greyson, G/Fore, Yeti, and '47 Brand, along with 2023 U.S. Solheim Cup apparel from Dunning and Imperial. Also, the LPGA and Legends collaborated to develop new designs with non-traditional LPGA marks, including merchandise using retro LPGA logos, featuring LPGA block text, and headwear and t-shirts with modern, fashion-forward designs.