Industry News

Tiger Woods and Justin Timberlake partner to debut premium sports and entertainment bar in New York City

T-Squared Social comes to the heart of Midtown Manhattan where incredible food, drink and entertainment go hand-in-hand

For Immediate Release, New York, NY — This September 20th, Justin Timberlake and Tiger  Woods, in partnership with NEXUS Luxury Collection and 8AM Golf, will debut T-Squared  Social, nestled between Bryant Park and Grand Central Station (7 East 42nd Street). T Squared Social redefines the multi-dimensional dining experience, merging elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive  gameplay, duckpin bowling, darts, and premium sports-watching with over 35 televisions including New York City’s largest flat-screen 200-inch television. 

T-Squared Social sits within the grand lobby of one of the United States’ oldest banks, Emigrant  Savings Bank, owned by Howard Milstein, the investor and golf entrepreneur who also owns 8AM Golf. T-Squared Social (an homage to the “T’s” in Tiger and Timberlake) marks the first  hospitality collaboration between the two and the latest concept to enter the booming  “eatertainment” category. 

Tiger Woods said, “The idea for T-Squared Social came to us during a round of golf at Albany,  our development in The Bahamas. Justin and I thought it would be cool to create a place that  combines our favorite things and brings people together to just have a great time. We always  knew we wanted to do something together, and NEXUS gave us the platform to bring our idea  to life.” 


“We knew a concept like T-Squared Social would thrive in New York,” said Timberlake. “It’s a  beautiful space that transcends the typical sports bar experience. You can go to be entertained  without sacrificing quality or comfort. We’re excited to be partnering with 8AM Golf on this  incredible opportunity right in the heart of one of the greatest cities in the world.” 

With soaring 24-foot open ceilings, the sleek and sophisticated 22,000-square-foot space was  imagined by NYC-based design studio ForrestPerkins. Inspired by upscale New York cocktail  bars, a stunning 32-foot green-tiled and marble bar anchors the restaurant. Additional dining  and viewing areas include multiple low- and high-top tables; a variety of plush lounge areas; and  reservations-only luxury “Box Seats” featuring 11 four-top tables in front of a 200-inch, high definition screen (the largest single screen in NYC!). A nod to the historic building, a 12-seat  “Vault” room is available for private dining and events.  


Interactive games include four duckpin bowling lanes, four state-of-the-art Full Swing  Simulators, and three Dartsee dart lanes; a total of 38 high-definition screens are available for  prime sports-viewing. Personal touches from Tiger and Timberlake permeate the space,  including large-format glossy photographs of Tiger on the golf course and Justin in concert adorning the walls; customized golf bags inscribed with their names; and a selection of branded merchandise and coasters etched with their signatures.  

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The innovative beverage menu offers bespoke craft cocktails; inventive, from-scratch non alcoholic mocktails; draft domestic and international beers; and a vast selection of local and  international wines. A robust selection of canned options — with and without spirits – will be  available for easy sipping.  

T-Squared Social’s extensive menu includes an elevated take on the classics, such as  flatbreads, sandwiches and salads; small and large shareable plates; and an abundant raw bar.


“We are all very excited about this very special collaboration within the NEXUS family of  businesses,” said Christopher Anand, CEO and Managing Partner at NEXUS Luxury Collection.  “The timing for our flagship location in Manhattan feels right, and we believe this concept can  easily grow to other major cities around the world. While we’re laser-focused right now on our  inaugural location, we can’t wait to see what the future of the business holds.” 

“We’ve partnered with NEXUS, Justin and Tiger to create T-Squared Social, and we all bring  different strengths to this business,” said Hoyt McGarity, president of 8AM Golf. “Our goal is to  establish more T-Squared Socials in great locations across the United States and  internationally.” 

T-Squared Social 
Address: 7 East 42nd Street, New York, NY 10017 
Phone Number: 332-876-0810 

Mon-Thurs: 11am – 12am 
Fri: 11am – 2am 
Sat: 11am – 2am 
Sun: 11am – 12am 

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About 8AM Golf 

8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard  Milstein as the holding company that oversees his golf businesses—all of which are dedicated  to helping golfers at every level enjoy the game more. In 2020, Justin Timberlake became a  partner and investor in 8AM Golf, leading creative initiatives across the 8AM portfolio of  companies. 

Current 8AM companies include: GOLF magazine and, the No. 1 media brand in golf;  Nicklaus Companies; legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; GolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader  in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which  provides golfers with the ability to buy custom clubs online; Chirp, a free-to-play gaming app that  lets golfers wager on the outcome of pro golf tournaments, rounds and shots; and 3’s Golf, a  par-3 concept with cutting-edge hospitality and entertainment amenities for golfers and non golfers alike. 

About NEXUS Luxury Collection 

NEXUS Luxury Collection is a global real estate development and hospitality management  company operating luxury resort communities, private clubs and hospitality assets, and curating  exclusive events, experiences and services. Concentrated in The Bahamas, New York, Florida  and London, assets within the Collection include the luxury resort community of Albany in The  Bahamas; the private members club of NEXUS Club New York in lower Manhattan; T-Squared  Social in New York City; the modern day club of NEXUS Club at Baha Mar; NEXUS Cup hosted  by Tiger Woods; the PGA TOUR’s Hero World Challenge and The Sanctuary Recording Studio,  among other assets.