Industry News congratulates partner Sure-Golf on signing Edoardo Molinari to endorse, develop training aids

European Tour star teams up with renowned instructor/inventor Dan Frost

West Palm Beach, FL –, home of the world's largest selection of golf teaching and training aids, is proud to congratulate its partner Sure-Golf Founder and celebrated UK-based golf instructor/inventor Dan Frost on signing three-time winner on the European Tour Edoardo Molinari as a brand ambassador and collaborator. is the exclusive North American distributor of Frost’s popular Sure-Golf training aids, like the Sure-Set, Sure-Strike and The Connector and will be bringing on new Sure-Golf products to the expansive product menu. 


“Dan Frost does everything with integrity, quality, research and with the best interests of the golfer in mind so it’s no surprise that a successful and respected touring professional like Edoardo Molinaro would want to work with him. congratulates Dan and Sure-Golf and taking these next exciting steps with Edoardo that will yield even more breakthrough products to provide solutions to golfers at all skill levels,” says President John Diulus.

Molinari, known for his impressive golf achievements, including three victories on the European Tour and 10 total professional wins worldwide, and his background in engineering, adds a unique depth to the Sure-Golf product development team. With his engineering degree, Molinari combines technical knowledge with his golfing experience. His valuable insight has been key in improving Sure-Golf’s current products and shaping future innovations. 

“When it comes to aligning with a brand I am very particular. After testing the Sure-Golf products and observing the meticulous way in which the company works, it was an easy choice for me.” Molinari says. “I trust Sure-Golf products because they are invented by an expert Tour coach (Dan Frost) proven on Gears Golf 3D and validated by players.”Sure-Golf aims to revolutionize golf training by transforming complex challenges into intuitive, sensory learning. The brand’s training aids, co-designed with Tour Players and Coaches, are pathways to straightforward and effective learning, scientifically validated through rigorous biomechanics testing at Gears Golf. Sure-Golf’s Chasing Majors line is the first training aid product offering specifically designed for junior golfers. 

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“Our commitment is to uncomplicate golf, letting your natural senses guide your progress, ensuring for a ‘learn by feel' experience and a continual elevation of your game. With Sure-Golf, you're not just purchasing a product, you're investing in a simplified and potent journey of removing information and adding sensation to expedite the process of development,” Frost continues to add new innovations to its product line and its ongoing collaboration with Sure-Golf will bring new game-improvement products to the market in the not-to-distant future.

Learn more at

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Golf Training Aids' online marketplace - - offers the world's largest selection of golf teaching and training aids. Founded by PGA Master Professional Dr. Gary Wiren in 1984, the brand brings an unprecedented wealth of golf knowledge and experience to this "one stop shop" for golf training solutions. The expertly-curated selection of feedback devices, training tools and golf improvement aids is designed to be a comprehensive game improvement offering representing the best of the best in developmental golf products available.

In 2022, began featuring instructional and how-to video content to help connect golfers with game-improvement solutions exactly suited to help specific weaknesses in their games. 

Wiren is a golf educator, a Master member of the PGA of America, and a former national PGA staff director. He has written or participated in the writing of 250+ magazine articles and 14 books. His popular, award-winning When Golf Is a Ball was named “best golf book in the year 2004.” He has 13 film credits, four videos on the market including the award-winning The Fascinating World of Golf, and has taught privately, in groups, at seminars and stage performances, to more than 250,000 people in 30 countries.

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Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241

Carl Mickelson
(512) 797-2673