The retail figures for US golf are now published with sales data through August 2023.
After 17 consecutive months with improving sales between February of 2022 and July of ‘23, Golf Apparel was down for the second straight month in August, falling by 3.5% after a 3.6% drop in July
Only 3 of 8 categories were up for the month, led by Men’s Tops (+7%), while Headwear was the biggest decliner, -12%
Apparel sales increased in 35 of the 36 months between July of 2020 and June 2023, but they appear to have peaked. However, it’s worth noting that they remain 56% ahead of pre-pandemic levels.
US August 2023 Total Market (On-Off Course)
On-Off Course August ’23 vs ’22: Dollars -3.5%On-Off Course August ’23 vs ’19: Dollars +54.2%On-Off Course YTD ’23 vs ’22: Dollars +5.2%On-Off Course YTD ’23 vs ’19: Dollars +56.5%
On the latest numbers, GDT co-founder, John Krzynowek, commented, “No product category can grow forever, and golf apparel thru the On and Off Course channels has been on something of a tear since recovering from the initial lockdowns in the earliest days of Covid.
“Even with severely constrained supply chains, golf apparel continued to thrive. However there are indications that sales are slowing and inventory levels are growing, which could lead to an uncomfortable situation as many regions of the US are heading into their off season.”
Check out apparel top lines for all recorded categories below:
US August 2023 Retail Shirts Men Market (On-Off Course): On-Off Course August ’23 vs ’22: Units +0.3%, Dollars +1.0%On-Off Course August ’23 vs ’19: Units +4.6%, Dollars +28.7%On-Off Course YTD ’23 vs ’22: Units +7.6%, Dollars +9.0%On-Off Course YTD ’23 vs ’19: Units +4.9%, Dollars +28.4%
US August 2023 Retail Shirts Women Market (On-Off Course): On-Off Course August ’23 vs ’22: Units -7.3%, Dollars -6.4%On-Off Course August ’23 vs ’19: Units -12.7%, Dollars +5.5%On-Off Course YTD ’23 vs ’22: Units -5.9%, Dollars -4.7%On-Off Course YTD ’23 vs ’19: Units -9.9%, Dollars +10.0%
US August 2023 Retail Tops Men Market (On-Off Course): On-Off Course August ’23 vs ’22: Units +6.5%, Dollars +6.9%On-Off Course August ’23 vs ’19: Units +18.4%, Dollars +44.7%On-Off Course YTD ’23 vs ’22: Units +14.3%, Dollars +18.3%On-Off Course YTD ’23 vs ’19: Units +30.1%, Dollars +50.7%
US August 2023 Retail Tops Women Market (On-Off Course): On-Off Course August ’23 vs ’22: Units -0.2%, Dollars +1.9%On-Off Course August ’23 vs ’19: Units +28.3%, Dollars +58.8%On-Off Course YTD ’23 vs ’22: Units +11.7%, Dollars +14.2%On-Off Course YTD ’23 vs ’19: Units +21.8%, Dollars +42.9%
US August 2023 Retail Bottoms Men Market (On-Off Course)On-Off Course August ’23 vs ’22: Units -10.2%, Dollars -9.3%On-Off Course August ’23 vs ’19: Units +0.6%, Dollars +13.2%On-Off Course YTD ’23 vs ’22: Units -6.2%, Dollars -5.7%On-Off Course YTD ’23 vs ’19: Units +6.9%, Dollars +18.9%
US August 2023 Retail Bottoms Women Market (On-Off Course): On-Off Course August ’23 vs ’22: Units -6.6%, Dollars -10.7%On-Off Course August ’23 vs ’19: Units -6.1%, Dollars +1.3%On-Off Course YTD ’23 vs ’22: Units -6.4%, Dollars -10.7%On-Off Course YTD ’23 vs ’19: Units -1.4%, Dollars +10.5%
US August 2023 Retail Outerwear Market (On-Off Course): On-Off Course August ’23 vs ’22: Units -0.9%, Dollars -0.3%On-Off Course August ’23 vs ’19: Units -28.4%, Dollars -0.8%On-Off Course YTD ’23 vs ’22: Units +1.7%, Dollars +8.1%On-Off Course YTD ’23 vs ’19: Units -21.6%, Dollars +6.6%
US August 2023 Retail Headwear Market (On-Off Course): On-Off Course August ’23 vs ’22: Units -15.8%, Dollars -12.3%On-Off Course YTD ’23 vs ’22: Units -1.1%, Dollars +3.5%
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