Industry News

Club Champion introduces PAR Program for loyal customers

Top club fitter revamps rewards program to include more perks and benefits

Willowbrook, IL -- Club Champion is upping their rewards game: The world’s top custom club fitter is revamping their rewards program to include even more perks for their loyal customers. Benefits like free club fittings, TrackMan practice time, discounts on golf balls, free club customization, and more are now part of the P.A.R. (perks and rewards) Program. 

“The core goal at Club Champion is to create happy golfers who play better golf,” said Nick Sherburne, founder of Club Champion. “This updated program is our way of rewarding those golfers for trusting us with their game.”

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Alongside those benefits listed above, P.A.R. members will also have access to discounted SST PUREing services, free grip installation, and exclusive partner offers and giveaways. Program qualification begins when $1,500 or more in Club Champion purchases have been made; that amount can be reached cumulatively so long as purchases are made within a calendar year.

The program was designed specifically to add value to an already immersive experience. The club fitter has over 65,000 hittable head and shaft combinations in stores for customers to demo, as well as industry-leading technology and the most highly trained fitters in the market. The fitting experience at Club Champion is modeled after Tour-level fittings and involves no brand bias. The structure works: studies show that their custom-fit golfers see an average gain of 22 yards off the tee and drop multiple strokes per round. All of this already sets Club Champion apart from the crowd and this new P.A.R. Program adds even more value to the best fitting on the market. 

Customers are automatically enrolled in the program once qualifying purchases are made, and Club Champion is grandfathering current members of their existing Member Rewards into the new program with a fresh roster of benefits. For more information on the new membership program, including details and exclusions, please visit

About Club Champion

Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 120 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 60 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit


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Cassandra Bausch | 815.272.5966