Industry News

Bobby Jones Links selects Kevin Frisch PR to manage golf media relations

Atlanta, GABobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, has retained U.S. based-public relations agency Kevin Frisch PR (KFPR) to manage its golf media relations. The rapidly growing Atlanta-based management solutions firm continues to expand its portfolio of select daily fee, private and semi-private clubs across the United States. 

“We believe that Kevin Frisch PR and their team of industry professionals share our style of approach and are well positioned to employ storytelling that helps Bobby Jones Links further impact the golf industry with our distinctive strategies, solutions and thought leadership,” said Whitney Crouse, Founding Partner. 

Bobby Jones Links delivers a hands-on turnkey approach to operations management and advisory services that are rich in resources, experience, and expertise for 30 daily fee, private and semi-private clubs. BJL tailors its services to each individual club, putting the client’s brand first. The approach is progressive and entrepreneurial with a keen focus on solutions that achieve financial success for the facility while ensuring the highest level of member and customer service.

Established in 2001 and headquartered in Atlanta, Georgia, BJL is an employee-owned company founded by PGA of America members. Drawing on the company’s leadership team's combined experience from over 200 clubs across the United States, BJL delivers impactful solutions across all financial and management systems, and training programs utilizing the Bobby Jones Links Leadership Center, all while creating unique memorable experiences all clubs are seeking. 

In 2019, the company formally known as Mosaic Clubs and Resorts, rebranded to Bobby Jones Links with a new mission to turn the club service industry upside down. During the redevelopment and management of the Bobby Jones Golf Course in midtown Atlanta, a public facility that had undergone a historic transformation to an innovative reversible 9-hole course with a state-of-the-art practice facility, the principals saw a vision of creating a new brand around the same philosophical and entrepreneurial beliefs as the legendary Bobby Jones. 

Since the re-branding, BJL continues to create strategies that are benefiting clubs, while maintaining their culture, amenities, and aspirations. No cookie-cutter big portfolio approach or a large company hierarchy with Bobby Jones Links. The people and partners have a vested interest in achieving their goals, which is to make clubs successful. 

“Loaded with industry experts and forward-thinking leaders, Bobby Jones Links remains on the cutting edge among golf course management companies, and we are very excited to share their stories and amplify awareness of their unique abilities to impact clubs and facilities across their portfolio and beyond,” said Kevin Frisch, Owner of KFPR. “Our companies share similar visions with a boutique, client-focused approach. We feel right at home in their forward-thinking, people-first culture.”

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Bobby Jones Links is a privately owned club management company offering a decidedly hands-on approach to turnkey operations management and advisory services for select daily fee, private, and semi-private clubs. For more than two decades, Bobby Jones Links has been tailoring its services to optimize solutions that achieve measurable financial results and ensure unsurpassed member and customer service. Based in Atlanta, Georgia, with an office in Naples, Florida, the company manages properties in twelve states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, Travis Pointe Country Club, and Mountain Lakes Club. Visit to learn how Bobby Jones Links makes a difference for their clients and associates.

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Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241

Carl Mickelson
(512) 797-2673