Industry News

2024 PGA Show hosts golf’s top brands in Orlando, Jan. 23-26

Show floor exhibits currently exceed 2023 event; Exhibits, Show floor features and new programs create packed Show Week.

FRISCO, Texas (October 18, 2023) – Nearly 1,000 of golf’s top brands will showcase their newest innovations in equipment, technology, fashion, accessories, training aids and golf-related services to thousands of PGA of America Golf Professionals, golf retailers and influential industry leaders from around the world at the 71st PGA Show in Orlando, Jan. 23-26, 2024. Show Floor exhibits, which currently exceed the 2023 event, include many of the sport’s most recognizable brands, veteran manufacturers and emerging companies. Additional brands are currently finalizing participation plans for the limited remaining spaces. The PGA Show Exhibitor Directory is updated regularly at

As the world’s largest global gathering for the business of golf, the PGA Show is a prime opportunity to source the game’s newest innovations, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf industry leaders to drive continued growth of the sport and the business of golf. The PGA Show is organized by the PGA of America and PGA Golf Exhibitions and open exclusively to golf industry professionals. Attendee qualifications and complimentary golf industry registration is now open at

“The PGA Show attracts the largest annual gathering of PGA of America Golf Professionals and is the most significant business event for the global golf community each year,” said PGA of America President John Lindert, PGA Director of Golf at The Country Club of Lansing in Lansing, Michigan. “From discovering the latest game innovations, networking with some of the Association's finest Professionals, to attending widespread educational and business programs, our PGA of America Members return from the PGA Show better equipped to improve the everyday golfer’s journey at all levels and influence the growth of the sport.”

“The expansive mix of market leaders, veteran manufacturers and inventive start-ups at the annual PGA Show creates an unparalleled marketplace for thousands of golf industry professionals from around the world,” said PGA Golf Exhibitions Vice President Marc Simon. “Education, business, career and peer networking programs, plus opportunities to unwind together in the evenings, are also important aspects of a packed PGA Show Week that help to recharge our professional growth and build up the business of golf.”

A Sampling of Brands Participating in the 2024 PGA Show 
As of October 18, 2023 - Full List at
EquipmentTechnologyFashionGolf Products/Services
Callaway GolfaboutGolf7DiamondsJohnnie-OClub Car
Cleveland GolfBlue Tees GolfaheadKJUSDSG/Vantage
Cobra Golf Bushnell GolfAntiguaLevelwearDynamic Brands
LA GolfForesight SportsAshworthLinksoul Easy Picker
MizunoFlightScopeDonald Ross SportswearlululemonEvolution Electric Vehicles
PINGFull SwingDunningMalbonE-Z-GO
SrixonGarminFootJoyMaui JimPar Aide
TitleistGolfzonGalvin GreenPUKKAPrestwick
US Kids GolfHD GolfGreyson ClothiersPUMA GolfRange Servant
VolvikSkyTrakGN CollectionStitch GolfWittek
XXIOTrackmanHolderness & BourneStraight Down ClothingYamaha Golf Cars
Yonex TopTracer RangeImperial HeadwearUnder ArmourZero Friction
UneekorJ. LindebergVineyard Vines

A directory of exhibiting companies is updated regularly at

A Dynamic PGA Show Floor

In addition to exciting exhibits by participating brands, the 2024 PGA Show Floor features interactive destinations to personally engage attendees with company products and services including, the Equipment Test Center, featuring 44 testing bays and a 3,750 square-foot putting green; a centralized New Product Zone for a one-stop shopping of the newest golf merchandise; the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the Golf Fitness, Wellness & Instruction Pavilion; an Adaptive Golf Center; the Career Zone for talent acquisition programming and employment interviews; a new Clubhouse Pavilion for products related to golf facility capital improvements and member engagement; the Live Fashion Show; a Golf Travel Pavilion highlighting exciting golf destinations; and the PGA of America Hub, where Members can centrally access Association and partner benefits and attend programming at the PGA Industry Stage. In 2024, the PGA Show Floor also will be expanded to create an exciting new concert lounge in Hall E of the Orange County Convention Center for the first annual PGA Show Winter Jam, an after-hours concert experience featuring a major music artist headliner with additional supporting music acts on Thursday evening, Jan. 25, 2024.

PGA Show Week

PGA Show Week also will include multiple allied industry events, including the AGM Retail Conference (Jan. 23) and the PGA Show Education Conference (Jan. 23-26) at the Orange County Convention Center (OCCC) and the NGCOA’s Golf Business Conference (Jan. 22-24) at both the Rosen Centre Hotel and the Convention Center. The PGA Show Demo Day – where golf industry professionals test the latest innovations outdoors and learn best practices in coaching, club fitting and range operations – will be held Tuesday, Jan. 23, at Orange County National Golf Center. PGA Show exhibits, demonstrations, presentations and exciting, new special events will fill out the industry calendar Wednesday - Friday, Jan. 24-26, at the Convention Center.  

Golf Industry Attendance

Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at Attendees will receive complimentary admission to the PGA Show Winter Jam by showing their event badge at the door. There is no PGA Show registration fee for qualified golf industry professionals through Dec. 1, 2023. Beginning Dec. 2, 2023, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through Jan. 21, 2024, and a $199 fee at the PGA Show through Jan. 26, 2024.

About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 29,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities, and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 


Media Contacts:
PGA Show/Media: Sherry Major,
PGA Show/Exhibitor: Gregory Scott,
PGA Show/VIP Buyer Program: Lisa Langas, 
PGA of America/Media: Jesse Dodson,