US September 2023 Total Market (On-Off Course)
- On-Off Course September ’23 vs ’22: Dollars +6.1%
- On-Off Course September ’23 vs ’19: Dollars +43.5%
- On-Off Course YTD ’23 vs ’22: Dollars -0.8%
- On-Off Course YTD ’23 vs ’19: Dollars +38.2%
Thanks to a huge surge in iron sales, overall equipment sales numbers were up in September by over +6% (26.5% for the month), impacted by new product availability from the major manufacturers.
Seven out of nine categories saw improved sales vs. the same period in 2022, with only bags and footwear trailing levels from the previous year.
On a year to date (YTD) basis, golf balls continue to be the big winner in 2023: up almost 10% for the year, while golf shoes saw the biggest decline (-9%).
Said GDT’s co-founder John Krzynowek, “Consistent with surging sales in US consumer products, equipment sales in September were up over 6% for the month, led by new iron launches from Titleist, Callaway and TaylorMade. While there are macro-economic headwinds that could potentially slow down sales of big ticket items like clubs in Q4, they were not a factor in September.”
Jules Appleby | Marketing Consultant
Tel 07968 508856
paperclipmarketing.co.uk