Industry News

GolfForever announces groundbreaking partnership with LPGA Tour

Leading golf fitness brand brings golf-specific training and education to the game’s best female athletes

Aspen, CO – GolfForever, the leading at-home golf fitness training system that helps golfers play without limits, proudly announces a partnership with the LPGA to bring next-generation golf-specific fitness and recovery to the world’s leading professional golf organization for women.

The forward-thinking initiative reiterates the LPGA’s commitment to providing its players with the best resources available to maximize their performance and longevity in the game, as well as GolfForever’s commitment to grow the game and help golfers play the game they love, at their highest potential, for as long as they want in life. Through the partnership, GolfForever provided LPGA Tour and Epson Tour players with GolfForever Swing Trainers as well as personalized plans in the 4.8 App Store-rated GolfForever app. In addition, GolfForever will host live activations and fitness seminars and co-produce creative golf fitness-oriented content with LPGA players and personalities. Select LPGA Tour stops will also feature GolfForever Warmup Stations and expert GolfForever trainers onsite for additional support. 


“The depth and talent level on the LPGA Tour is unprecedented, as is the corporate and fan support fueling the Tour’s growth, so we are proud to play a vital role in supporting this organization and its players,” said Jon Levy, GolfForever’s VP of Communications and Strategic Partnerships. “In addition to providing them universal access to GolfForever, we’re excited to help educate and guide these talented women so they remain healthy and injury-free for as long as they play the game.”Added Nicole Hage, GolfForever’s Business Development Manager and a former LPGA Tour player from 2007 to 2013 who was integral in aligning the partnership:“This relationship means a lot to me personally because it provides a needed solution for the players that I wish I had when I was playing. My mentors on Tour taught me as a rookie to do everything I can to leave the Tour in a better place than I found it, and GolfForever is helping to do that. I’m excited for all of these women and look forward the impact we’re going to make.” 

An increase in interest and sponsorship support has helped the LPGA increase prize money across official and unofficial events to $108 million this season, up from $70 million in 2021. With more events and increased investment in the tour expected, the LPGA is poised for substantial growth. 

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"We are thrilled to embark on this groundbreaking partnership with GolfForever, which underscores the LPGA's unwavering dedication to equipping our players with the best tools for enhancing their performance and overall well-being,” said Blake Henderson, LPGA Senior Director, Athlete Policy and Development. “This partnership is a testament to our commitment to our athletes and the growth of women's professional golf, and we look forward to the positive impact this will have on our athletes, helping them enjoy long and successful careers competing in this great sport."

GolfForever is the preferred fitness training system of World No. 1 golfer and 2022 Masters champion Scheffler, who has been religiously using the GolfForever Swing Trainer at home and on Tour since he began his prodigious run of wins in 2022. Additionally, 2023 Ryder Cup Captain Zach Johnson, 12-time PGA Tour winner Justin Leonard, and four-time PGA Tour winner Ryan Palmer, comprise the GolfForever team of Tour Athletes that joins over 400 PGA Tour and LPGA Tour players, and thousands of amateur golfers, who use GolfForever play the game without limits. 


GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility and movement patterns in your golf swing.

The GolfForever Swing Trainer is available at and on Amazon, and in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore. The GolfForever mobile golf training application is available for download and 30 days of free access on the Apple Store and Google Play. 

For more information, visit

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About GolfForever

GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 400 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Jon Levy
VP, Communications & Strategic Partnerships

Stacy Borkowski
VP, Sales