Industry News

Tickets now on sale for the 65th edition of The American Express™ PGA Tour Golf Tournament, January 18-21, 2024 at PGA West and La Quinta Country Club

All daily ticket options are on sale now at

LA QUINTA, CALIF. – The American Express™ announced today that daily tickets for the 65th edition of the Coachella Valley’s PGA TOUR golf tournament, taking place Jan. 18-21, 2024, are now on sale at the tournament’s website, American Express Card Members who complete any ticket order with their American Express Card receive a 20% discount (terms apply).

The American Express, which annually tees up the start of the PGA TOUR’s West Coast swing and is the TOUR’s first 2024 regular season event in the continental United States, will showcase 156 professional golfers and 156 amateurs playing at PGA WEST’s Stadium Course (host course) and Nicklaus Tournament Course and La Quinta Country Club in La Quinta, Calif.

“Attending The American Express is a sporting tradition of the Coachella Valley, as it is one of the PGA TOUR’s most storied golf tournaments, and it continues to rise in stature through the enhancement of our overall fan experience,” said Pat McCabe, Executive Director of The American Express. "Our field of professional golfers has improved with each passing year, and the 2023 event hosted our best player field in recent memory. Tournament patrons can also take heart in supporting a community event that has raised more than $64 million in local charitable funding."

Daily grounds tickets – granting general admission to The American Express at PGA WEST and La Quinta CC – begin at $60 for access to Round 1 on Thursday, Jan. 18. Fans can secure grounds tickets to watch the tournament crown its 2024 champion in the final round on Sunday, Jan. 21, for $75.

The American Express Concert Series will return to the tournament on Friday, Jan. 19 and Saturday, Jan. 20 (musical acts to be announced in November), and fans can obtain grounds tickets to enjoy Round 2 (Jan. 19) and Round 3 (Jan. 20) and a post-round concert for $85 per day.

The premier venue at The American Express is the Champions Club, located on the 18th hole of the Stadium Course. These ticketholders receive a preferred parking pass and access to the Champions Club – a private venue, with a climate-controlled tent and an open-air deck, which offers a hosted breakfast and lunch, snacks and a full bar all day.

Daily Champions Club tickets are $375 for Thursday’s first round (Jan. 18), $425 for Sunday’s final round (Jan. 21), and $475 each for Friday’s second round (Jan. 19) and Saturday’s third round (Jan. 20). Champions Club members holding tickets to Friday’s and Saturday’s concert days are welcome with access to an upgraded VIP viewing area near the stage with a complimentary full bar during each concert.

The Dye Club is another premium hospitality offering which provides access to its exclusive, open-air venue along the Stadium Course’s signature par-3 17th hole, known as ‘Alcatraz.’ Those ticketed for the Dye Club receive complimentary lunch and hosted beer and wine inside the Dye Club. Dye Club tickets are $225 for Thursday’s first round, $250 for Sunday’s final round, and $300 each for Friday’s second round and Saturday’s third round (includes admission to the day’s post-round concert).

All tournament patrons may access the grounds and five public venues at the PGA WEST Stadium Course:

  • The Turn: The fan zone located between the Stadium Course’s 1st tee and 9th green will feature a large LED screen broadcast of the tournament, food and beverage options, and a pop-up shop offering The American Express apparel and other merchandise.
  • Casamigos Fan Deck: A partially-shaded structure situated along on the Stadium Course’s 18th fairway which allows for fans to mingle and comfortably watch players as they finish their rounds.
  • Michelob ULTRA Beers For Birdies: A popular venue along the Stadium Course’s signature hole – the par-3 No. 17, nicknamed ‘Alcatraz’ – in which fans (21 and over) are privy to beer discounts anytime a pro makes birdie on the hole.*
  • Bushmills Whiskey Lounge: Fans can sip on product from the world oldest whiskey distillery between the 9th green and 10th tee while rooting on players starting or ending their rounds or making the turn.*
  • Corona Premier Par-Tee Lounge: Overlooking the 1st tee and the driving range, fans can grab a cold Corona beer, relax and watch PGA TOUR pros who are beginning their rounds or making the turn.*

*Must be 21 or older to consume alcohol. Drink responsibly.
All tickets to The American Express are digital. The tournament is closed to the public from Jan. 15-17. Follow The American Express on Facebook (, X (@TheAmexGolf) and Instagram (@TheAmexGolf).

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The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 24 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 26 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion.

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Damian Secore, Brener Zwikel & Associates