Industry News

True Spec to open new location at Floridian National Golf Club

Leading club fitter set to open its seventh location in Florida, partnering with one of the most stunning courses in the state, and will be located on the same grounds as one of the most sought after training centers in the world

SCOTTSDALE, AZ (October 31, 2023) — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they will be opening True Spec Floridian at Floridian National Golf Club. Set to open November 1st, it is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent clubs and resorts across the country. 

The premium facility features outdoor fittings utilizing Foresight GCQuad launch monitor technology while also allowing clients to see real ball flight and experience turf interaction. True Spec’s brand-agnostic fitting matrix has more than 50,000 club head and shaft combinations from every major equipment manufacturer which helps its master fitters find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process.      

True Spec Floridian Grand Opening-PR.jpg

“Floridian National Golf Club is fittingly known far and wide for its luxurious and exclusive environment,” said Ryan Richardson, president of True Spec Golf. “We’re truly honored to be partnering with them as we expand our footprint in Florida.”

Located in the beautiful town of Palm City, the picturesque but formidable championship Floridian Course is part of an expansive property that maintains the feel of a secluded and tranquil retreat. In addition, The Harmon Short Course is located on the intracoastal and St. Lucie River.

“We take tremendous pride in everything we do here,” said Morgan Jewell, Head Golf Professional at Floridian National Golf Club. “Having True Spec on our grounds, offering their world-class fittings, just adds to our overall success.”

Established in 2011, Butch Harmon Floridian is truly a champion’s training facility and has become one of the most sought after of its kind in the world. The impressive facility is 4,500 square feet and was built to Butch Harmon’s exact specifications.

“I’ve worked with guys who have won all four majors such as Dustin Johnson, Brooks Koepka and Ernie Els,” said Claude Harmon III, Director of Instruction at Butch Harmon Floridian and a GOLF Magazine Top 100 Instructor. “I’m thrilled that our members and guests will be able to have access to the same type of elite-level service when they go for a True Spec fitting right on our property.”

Ryan Crysler, Senior Instructor at Butch Harmon Floridian added, “We work tirelessly to help all of our students reach their potential. A session with a True Spec master fitter meshes perfectly with that mission.”

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting.

True Spec Floridian will be located at 3700 SE Floridian Drive. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment at any of True Spec’s seven Florida locations, golfers can visit


 Located in Palm City, the Floridian National Golf Club is home to the         7,114yard, 18-hole Floridian Course. It features perfectly manicured rolling fairways and greens, demanding hazards and breathtaking views of the St. Lucie River and is surrounded by a natural preserve and native wildlife. The secluded oasis also contains The Harmon Short Course which was completed in December of 2017. 


 Established in 2011, Butch Harmon Floridian has become one of the  most sought after training facilities in the world. Home to Claude Harmon III and his team, the facility has seen Dustin Johnson, Brooks Koepka and Ernie Els win all four majors. All told, these professionals and others have combined to win 60 times across all major tours since 2011. Butch Harmon Floridian is a champion’s training facility with many lessons learned and many more to come.


True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 40 studios around the world. True Spec Golf's fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
                                                                                                                                              True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

Other 8AM companies include: GOLF Magazine and, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.                                                                                                                                            
For more information, visit


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