Industry News

Individual tickets for 2024 Farmers Insurance Open go on sale starting Thursday, November 2

San Diego’s premier golf event returns to Torrey Pines Golf Course from Wednesday, January 24 through Saturday, January 27 - Fans are encouraged to purchase tickets in advance, as prices will increase in January and various days and ticket options are expected to sell out

SAN DIEGO – With San Diego’s favorite annual sporting event just around the corner, individual tickets for the 2024 Farmers Insurance Open will go on sale Thursday, November 2, the Century Club of San Diego announced today. Fans are encouraged to buy early, as various days and ticket options are expected to once again sell out. 

The PGA TOUR makes its annual stop at Torrey Pines Golf Course from Wednesday, January 24 through Saturday, January 27, featuring the TOUR’s only scheduled Saturday finish for the third consecutive year. 

Grounds tickets and passes to shared hospitality venues, such as the Canyon Club overlooking the 17th and eighth greens and the upgraded ULTRA Pass presented by Michelob ULTRA at the ninth tee, can be purchased at Ticket prices will be at their lowest from now through January 5.

“The Farmers Insurance Open is place to be, and to be seen, in San Diego County as fans flock to Torrey Pines to watch world-class golf and enjoy the other elements that make this lifestyle event so uniquely special each year,” said Marty Gorsich, CEO of the Century Club of San Diego. “We are hopeful that our fans can hold our tournament week on their schedule and join us as early as Wednesday in order to maximize their enjoyment of one of the area’s leading community events combining golf, fun, friends and all that the Farmers Insurance Open has to offer.” 

Opening Day presented by Michelob ULTRA is Wednesday, January 24. Wednesday and Thursday, January 25 are Full Field Days (Rounds 1-2) as fans are guaranteed to see the entire field of players compete before the cut is made.

The tournament’s Championship Days (Rounds 3-4) on Friday, January 26 and Saturday, January 27 will feature late afternoon finishes, with golf being played nearly until sunset and aired on prime time television on the East Coast. 

Individual grounds tickets (day-specific) start at $65 per day for Rounds 1-2, $75 for Friday’s third round and $85 for Saturday’s final round. Prices on all ticket types will increase on January 6. Children 15 and under receive free grounds admission with a paid adult (one free children’s admission per adult), and special discounts are available on Wednesday and Thursday tickets for seniors and military.

The upgraded ULTRA Pass presented by Michelob ULTRA includes access to the private ULTRA Zone at the ninth tee, featuring all-inclusive beer, seltzer and non-alcoholic beverages, covered and outdoor tables, upgraded concessions, upgraded restrooms and televisions showing live coverage for fans 21 and older. These individual, day-specific tickets start at $165 each day for Wednesday and Thursday, $200 for Friday and $215 for Saturday. 

Canyon Club tickets, overlooking the eighth and 17th greens and featuring all-inclusive food and full bar, covered open-air seating, upgraded restrooms and televisions showing live coverage, are $360 per day Wednesday and Thursday and $415 per day on Friday and Saturday. 

For information on other hospitality ticket options, group discounts, ticket discounts for senior citizens and military personnel, and advance purchases on parking, please visit

All tickets to the Farmers Insurance Open will be digital. After purchase, fans can load their tickets to their smartphone’s mobile wallet to display as they enter the tournament gates.

Fans are also encouraged to visit and follow the tournament on Instagram, Facebook, and Twitter (@farmersinsopen) to stay informed with the most up-to-date information and behind-the-scenes content through tournament week.

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The Farmers Insurance Open will be played January 24-27, 2024 (featuring the only Saturday finish on the PGA TOUR) at historic Torrey Pines Golf Course, host site of the 2008 and 2021 U.S. Opens, and the tournament consistently attracts a world-class field. This is the 72nd year that a PGA TOUR event has been held in San Diego, beginning with the San Diego Open in 1952. The 2024 tournament also marks the 57th time the event is being held at Torrey Pines Golf Course, and the 15th year of Farmers Insurance sponsorship of the tournament. For more information, please call (858) 886-4653 or visit


Composed of more than 100 local business leaders, the Century Club of San Diego is the 501(c)(3) organization that plans and hosts San Diego’s PGA TOUR event, the Farmers Insurance Open. Since 1961, the Century Club has utilized the annual tournament to economically benefit the city and maximize the resources and awareness generated by the event to create programs that benefit the local military community, schools, and charities with a special focus on supporting at-risk youth organizations.


Greg Ball, 760-271-9183, 
Damian Secore, 951-454-6047,