Industry News

Whiskers launches new golf shoelaces, matching socks subscription box

(DELRAY BEACH, Fla.) – Whiskers has introduced a new subscription box program for collectors of its men’s and women’s golf shoelaces and socks to receive new, coordinating styles regularly.

Each box includes new, seasonal combinations of laces and socks hand-selected by Whiskers’ fashion experts to match popular seasonal color palettes and sizes.  Customers select to receive one or two pairs of laces and socks monthly or every other month. 

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One pair of each is $24.99 and two pairs of each is $44.99 monthly, up to 30% off ala carte purchases.  Customers can pause or cancel their subscriptions, as well as swap colors and patterns, at any time.

“Whiskers’ subscription boxes make it easy for golfers to add subtle pops of colors to their wardrobes on and off the course,” says Kyle Groth, Founder and CEO of Whiskers.  “Sit back, lace up, look fresh and enjoy affordable luxury.”

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In their launch stage, subscription boxes are equally popular among individuals and gift-givers.

Golf Shoelaces

Whiskers designs and manufactures more than 70 solid colors and patterns for golf shoes.  Stylistically coordinated with on-trend footwear, apparel and accessory brands, laces are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple shapes and lengths.

Golfers capturing their inner fashionistas match Whiskers’ hues to their shirts, hats, belts and shoes, and re-lacing typically takes less than three minutes.  The Made-in-the-U.S.A. laces are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike, Puma and other brands.

Fast becoming staples on golfers’ feet at amateur and professional levels. Whiskers laces are sported by up to 75 PGA and LPGA Tour players – including major winners, Ryder Cuppers and superstars of all ages – and their caddies during any given tournament week.

Online, pro shop and tournament gift sales of golf-specific laces are on pace to double in 2023 over prior year.

Golf Socks

.Available in 12 styles – four solids, eight patterns – Whiskers golf socks match the most popular Whiskers’ lace colors. They are available in six- and seven-inch heights to nestle comfortably under pants.  Solids are white, black, red and navy. Patterns attractively showcase thin stripes while others feature wide panels neatly alternating colors.

Independent testing among golfers validate Whiskers socks are designed and constructed with advanced technology and player performances in mind:

  • A perfect amount of compression for feet and legs of all sizes for snug fits, so socks neither slip nor move around.
  • Vented mesh on the top of the foot allows hot air to escape for optimal breathability.
  • Thin materials combining nylon, Lycra and polyester from recycled plastic bottles promote ultimate comfort without sacrificing durability.
  • Minimal toe and heel seams eliminate bumpy and rubbing annoyances.

“Whiskers’ R&D team is obsessed with creating socks based on foot anatomy and mechanics of the golf swing,” says Groth. “This convergence means golfers wearing Whiskers socks experience an absence of discomfort, not an impediment to better scores.”

Whiskers Laces — Logo

About Whiskers

Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces and socks.  Led by serial entrepreneurs and veterans of Nike and Crocs, the company is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference.  Disrupting the status quo of ordinary shoelaces and socks, Whiskers boasts more than 70 colors and patterns ripe for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes.  Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, Whiskers’ laces high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets.  $15 for one pair, $40 for a three pack and $60 for a “fiver,” Whiskers also offers monthly subscription boxes.

Information:,, 561-665-7493.

Rich Katz