Industry News

Troon and Bally's Golf Links at Ferry Point announce consulting, sales and marketing partnership

Scottsdale, Ariz. (November 8, 2023) – Troon®, the leader in providing golf and club-related leisure and hospitality services, and Bally’s Golf Links at Ferry Point in Bronx, New York are pleased to announce a new consulting agreement and sales and marketing partnership. Bally's selected Troon to provide support with operations, procurement, sales and marketing, retail merchandising, and agronomy. 

In September, Bally’s, one of the world’s leading entertainment companies, acquired the former Trump Golf Links Ferry Point from The Trump Organization, taking over the lease on the property owned by the City of New York through 2035. The Jack Nicklaus-designed golf course is set at the foot of the Whitestone Bridge, where New York City’s East River meets the Long Island Sound, with stunning views of the New York City skyline. Open since 2015, Bally’s Golf Links at Ferry Point is recognized as one of the top public courses in New York State. 

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As part of the relationship, Bally’s Golf Links at Ferry Point will receive a full suite of Troon sales, marketing and public relations services, appear on, the Troon App and will be included in stay & play packages. Troon will also identify advertising and marketing opportunities through the Troon Media Network, targeting golfers in the Troon database, subscribers to Troon Magazine as well as Troon’s digital and email marketing platforms. 

“We have a Jack Nicklaus Signature layout featuring magnificent Manhattan skyline views. With undulating fairways, dramatic dunes and fescue, Bally's Golf Links at Ferry Point provides a taste of Scotland in the Bronx,” said Bally’s Golf Links at Ferry Point General Manager Brian Crowell. “This isn't just the best public-access course in New York City; it's rated as one of the best municipal golf courses in the country!  We're proud to partner with Troon to offer our guests a golf experience unlike any other."  

Bally’s Golf Links at Ferry Point’s 20,000 square-foot clubhouse is home to The Waterfront NYC, an upscale casual, new American restaurant with a focus on seafood and steak, a well-appointed golf shop, and multiple event spaces perfect for weddings or any special occasion. 

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“Bally’s Golf Links at Ferry Point is an amazing golf course on a one-of-a-kind piece of land. We are excited to work with Bally’s and the management team at the club to help fulfill their vision for this property,” said Troon Vice President of Operations Archie Cart.

For more information on Bally’s Golf Links at Ferry Point, visit

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 825-plus locations, including 825-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit

About Bally’s Corporation

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence of Online Sports Betting and iGaming offerings. It currently owns and manages 16 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-inclass sports betting platform, and Bally Casino, a growing iCasino platform. With 10,500 employees, the Company's casino operations include approximately 15,000 slot machines, 600 table games and 5,300 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 17 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Media Contact:
Rob Myers