Industry News

True Spec Ponte Vedra to open at Travis Fulton Golf Studio

Leading club fitter partnering with popular and highly successful First Coast golf studio for its eighth location in Florida

SCOTTSDALE, AZ (November 9, 2023) — True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they will be opening True Spec Ponte Vedra at Travis Fulton Golf Studio. Set to open November 21st, in a prime location just south of TPC Sawgrass, it is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.

The premium facility features an indoor fitting bay equipped with a Foresight GCQuad launch monitor and utilizes True Spec’s brand-agnostic fitting matrix of more than 50,000 club head and shaft combinations from every major equipment manufacturer. This helps its master fitters find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process.      

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“The mere mention of Ponte Vedra understandably rouses pleasant images in the minds of most golfers,” said Ryan Richardson, president of True Spec Golf. “We’re thrilled to be setting up shop there and operating alongside someone as talented and successful as Travis Fulton.”

The offerings at Travis Fulton Golf Studio range from private instruction and junior classes to corporate outings and team building events. Fulton himself is a highly regarded instructor and media personality who spent several years as an instructional host on the Golf Channel for shows such as “On The Range” and “Morning Drive”.                 

“I’m passionate about golf instruction, regardless of whether I’m speaking to a national audience or one-on-one with a student at my studio,” said Travis Fulton, Owner of Travis Fulton Golf. “True Spec exhibits that same dedication and attention to detail with their clients and I’m delighted to have them onboard.”

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting.

True Spec Ponte Vedra will be located at 14797 Philips Highway, Suite 202. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment at any of True Spec’s eight Florida locations, golfers can visit


  As one of the leading teachers and instructional voices in the golf industry,   

  Travis Fulton serves as a regular contributor to Golf Digest and PGA Tour    

  Entertainment. Students can work directly with Travis at the studio to learn more about their own golf game and what’s needed to improve their technique and develop more skill. An after school Junior Series program for all ages is offered at Travis Fulton Golf Studio and is designed to be fun, safe and educational while creating a foundation for kids to fall in love with the game. There are also options to entertain business clients and employees that are centered around golf. The studio is set up with a state-of-the-art About Golf Simulator, putting green, bar, TV’s and more to help host a great event. 

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True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 41 studios around the world. True Spec Golf's fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.

True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

Other 8AM companies include: GOLF Magazine and, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.                                                                                                                                   

For more information, visit


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