Industry News

PGA Show Education Conference features 50+ sessions led by national experts across widespread business topics

Conference and event early-registration savings available through Dec. 1 at

FRISCO, Texas (November 14, 2023) – A comprehensive schedule of education sessions across a wide range of professional development topics for golf industry professionals has been announced for the PGA Show Education Conference, Jan. 23-26, 2024, in Orlando, Florida. Influential, national-level experts from the world of business, golf operations, and teaching and coaching and retail will present key tools, insights and valuable takeaways in the Conference. Session details, and early-registration savings up to 30% now through Dec. 1, are available at

The PGA Show Education Conference is part of the 71st annual PGA Show, the longest running and largest global business gathering of the golf industry. The PGA Show is open exclusively to the golf industry and is not a public event. Registration is now open at

“The PGA Show Education Conference is a great opportunity for our PGA of America Golf Professionals to stay current with the latest trends, technology and tools they need to further their expertise in this evolving golf industry,” said PGA Master Professional Dawes Marlatt, Senior Director, PGA of America Member Education. “The Education Conference delivers the resources they need to advance their careers and deliver world-class experiences to the millions of golfers that enjoy the game.” 

The 2024 PGA Show Education Conference will focus on Teaching & Coaching, Executive Management, Golf Operations and golf retail topics. The Conference begins with a full day of educational programming on Jan. 23, featuring four hands-on PGA of America coaching workshops during the PGA Show Demo Day at Orange County National Golf Center and six PGA of America classroom sessions focused on Executive Management and Golf Operations at the Orange County Convention Center. PGA of America education sessions will be presented by expert PGA of America Golf Professionals, Master PGA Professionals and top PGA Coaches.

The Conference continues Jan. 24-26 at the Convention Center with additional PGA of America education sessions on Teaching & Coaching, Executive Management and Golf Operations, and new PGA Show partner association sessions focused on technology solutions, food & beverage operations, retail strategies, marketing practices, facility branding, public relations, and more. Partner association sessions will feature industry experts who have presented at conferences by the Association of Golf Merchandisers (AGM), Club Managers Association of America (CMAA), National Golf Course Owners Association (NGCOA), and National Golf Foundation (NGF).

A detailed PGA Show Education Conference schedule with speakers can be found at

PGA Show Week also features multiple professional development opportunities, including industry presentations in the PGA of America Hub on the Show Floor, PGA Member workshops in the PGA Member Business Center, presentations on the Golf Fitness, Wellness & Instruction stage, employer panel presentations in the Career Zone, education sessions in the new Clubhouse pavilion, the National Golf Course Owners Association Golf Business Conference (Jan. 22-24) and the AGM Golf Retail Conference (Jan. 23).

PGA Show Education Conference early registration savings are available at  through Dec. 1, 2023, with additional savings available for PGA of America Members, PGA of America Associates, LPGA Professionals, International PGA Members and PGM Students. PGA Professionals can earn up to 30 PDR credits through participation in the PGA Show Education Conference, additional PGA Show Week educational programming, and various PGA Show and PGA of America programs. 

Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at There is no PGA Show registration fee for qualified golf industry professionals through Dec. 1, 2023. Beginning Dec. 2, 2023, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through Jan. 21, 2024, and a $199 fee at the PGA Show through Jan. 26, 2024.


About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 29,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major,
PGA Show/Exhibitor: Gregory Scott,
PGA Show/VIP Buyer Program:  Lisa Langas, 
PGA of America/Media: Jesse Dodson,