Industry News

PGA Show week begins with hands-on testing of the latest golf equipment and technology at Demo Day, Jan. 23, 2024

FRISCO, Texas (Dec. 12, 2023) –  Thousands of PGA of America Golf Professionals will test the latest equipment and technology from top golf companies during PGA Show Demo Day, the world’s largest professional outdoor demo day and the annual kickoff of PGA Show Week, on January 23, 2024, in Orlando, Fla.

For more than 20 years, Demo Day has attracted golf industry professionals from around the world for hands-on testing of the latest golf innovations by more than 70 top golf companies at the expansive circular range and 42-acre practice facility at Orange County National Golf Center (OCN). The immersive day-long event also features extensive product education, coaching workshops, club fitting presentations, programming on golf range strategies, demonstrations by PGA TOUR professionals and top PGA of America Coaches, and opportunities to meet one-on-one with industry leaders in numerous categories. 

Demo Day precedes the 71st PGA Show, Jan. 24-26 at the Orange County Convention Center. As the industry’s global gathering for the business of golf, the PGA Show brings together PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world to source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers to drive continued growth of the sport and the business of golf. PGA Show details and industry professional registration are available at

The 2024 PGA Show Demo Day is open exclusively to PGA of America Golf Professionals and media from 9 a.m. to noon and opens to additional PGA Show registered industry professionals, noon to 5 p.m. Golf’s most recognizable equipment and technology brands, including Bridgestone Golf, Callaway Golf, COBRA Golf, FlightScope, Full Swing Golf, Mizuno, PING, Srixon/Cleveland Golf, Toptracer, Titleist, XXIO and many others will be among more than 70 companies offering education, demonstrations and testing of their latest products. This year’s event offers a new layout of companies on the driving range, multiple practice greens and short game testing areas, a large vendor village called the Discovery Zone, a Demo Day Test track for golf cart and vehicle testing, the Demo Day stage for industry presentations and a central food court featuring food trucks and live music by Spencer Ludwig, Latin Grammy winning and Grammy performing trumpeter, songwriter, producer and DJ. 

PGA of America Coaching Workshops return to the OCN range-side classroom and include Live Lessons with PGA Master Professional Joe Plecker, Match Play Practice for Stroke Play Success by PGA Master Professional Joe Hallett, A Guide to Golfer Improvement by PGA Master Professional Tim Cusick and Coaching Competitive Juniors by PGA Master Professional Bernie Najar. PGA of America Golf Professionals can earn up to five PDR credits for workshops participation and event attendance. The workshops, part of the PGA Show Education Conference, are detailed at  Registration for the instructional workshops is available during event registration or can be added following PGA Show registration. 

The Golf Range Association of America (GRAA) also will have enhanced programming at Demo Day, with GRAA award winners present to answer range-related questions throughout the day. The PGA Show Demo Day stage will feature complimentary programming on club fitting, range operations and golf business topics.

Attendance at Demo Day and the PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at All attendees are strongly encouraged to pick up their event badges and ride the free shuttles from the Convention Center for timely access to the range. Attendees who choose to drive will be required to access the event through a new entry and attendee parking at the Tooth Course of OCN (7643 Avalon Rd, Winter Garden, FL 34787).

PGA Show Demo Day, organized by PGA Golf Exhibitions and PGA Magazine, is presented by Clubhouse Events Group, FlagD, E-Z-GO, Golfforever, Oakley, Uneekor and Wittek Golf Supply, with additional sponsorship support by FlightScope and Shade Headwear.


About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on XInstagram and Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major,
PGA Show/Exhibitor: Gregory Scott,
PGA of America/Media: Jesse Dodson,