Industry News

Tagmarshal showcases powerful new software driving efficiency and revenue gains

Product demos planned during January’s PGA Show

Kennesaw, Ga. (Dec. 14, 2023) - Tagmarshal—the world leader in optimizing on-course operations and pace and flow of play management through data-driven software—will be exhibiting at the 2024 PGA Show in Orlando, Fla., January 23-26, booth #3123. Club pros and managers interested in solving operational challenges and improving pace of play while significantly increasing efficiency and maximizing revenue are invited to stop by the booth.

“We’re thrilled to be exhibiting at our ninth PGA Show and look forward to sharing powerful new software designed to manage operations more efficiently and effectively, resulting in significantly optimized revenues,” said Bodo Sieber, Tagmarshal’s CEO.

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Tagmarshal experts will be running live demos that show ROI (return on investment) calculations using the operator’s actual course data. Visitors to the booth can see just how much revenue Tagmarshal software will generate based on optimization and efficiency.

Other demos will showcase Tagmarshal’s powerful new software including:

  • Machine learning and AI-enhanced algorithms to provide intuitive, easy-to-use analytics and data visualizations for better management and decision making.
  • Streamlined navigation, customizable widgets, and modules that can be set up to show what’s most important to each segment of a club’s operations. 
  • Enhanced dashboard and menu personalization by role to ensure the platform and its integration add relevant value.   

According to Matt Barksdale, PGA, Director of Golf for Pinehurst Resort, host of the 2024 U.S. Open Championship, “Tagmarshal is such a game changer. With 360-degree coverage, we can see pace of play with a glance at a screen.”

2024 PGA Championship host, Valhalla, featured in exclusive PGA Show Education Session

Wednesday, Jan. 24, at 9:45 am in Room W103, Orange County Convention Center

All are welcome. PDR credits apply.

Tagmarshal will host a live education session, “How 2024 PGA Championship host Valhalla uses tech to optimize pace, the player experience, and efficiency.”  Kyle Cramer, PGA, Head Golf Professional at Valhalla, will explain how the course uses technology and automation to drive efficiency, freeing up time to focus on service while enhancing the player experience.

Other elevated Tagmarshal technology includes the new Caddie Management Module, which makes it easy to assign and manage caddies, whether they’re club employees or independent. The module also tracks real-time stats like current pace and gaps between groups.

Visitors to the booth will be able to “test drive” the new two-way, 10-inch cart screen, with bigger and better high-definition imagery including to-the-pin yardages and live pace updates, as well as a host of other devices.

For more information about Tagmarshal, access the website at

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About Tagmarshal

Tagmarshal is the market leader in on-course optimization technology, and provides courses with full, real-time operational oversight and reporting. The software and resulting data, gathered using GPS tracking devices give golf operators the tools to manage operations effectively, resulting in enhanced player experiences, increased efficiency, cost savings, and additional revenue. 

Tagmarshal’s technology has collected over 1 billion data points from over 50 million rounds of golf and has relationships with over 500 partners. Tagmarshal partners with several golf management groups, private, daily fee, public, and resort courses, including 35 of the Top 100 U.S. courses and many daily-fee courses. 

Media Contact:
Karen Moraghan, HUNTER Public Relations
908/963-6013 or