Industry News

10 specialty pavilions build product, peer interaction at the 2024 PGA Show

FRISCO, Texas (Dec. 19, 2023) – The 2024 PGA Show will feature 10 specialty pavilions to further engage PGA of America Golf Professionals and retailers from around the world in the discovery of the latest products and services while creating new ways to interact with peers and nearly 1,000 golf brands, Jan. 23-26, at the Orange County Convention Center in Orlando, Fla.

The 71st edition of the PGA Show, the largest global gathering for the business of golf, features a packed Show Floor with more participating companies, more exhibit space, pavilion enhancements and a new concert lounge in Hall E of the convention center. 

Investments have been made to elevate the event experience through specialty pavilions spread across more than 1 million square feet of exhibit and demonstration space, including the indoor Equipment Test Center and adjacent practice putting green; Golf Fitness, Wellness & Instruction pavilion and stage; New Product Zone; Inventors Spotlight pavilion; PGA of America Hub; Career Zone; Golf Travel pavilion; new PGA HOPE activation; new concert lounge; and a new Clubhouse pavilion.

“The participation of top brands, veteran manufacturers and emerging companies on the Show Floor is enticing on its own,” said PGA Golf Exhibitions Vice President Marc Simon. “Enhancing specialty pavilions, supporting emerging growth sectors with new activations and adding new special events like the Winter Jam concert build on this exciting marketplace and increase opportunities for our PGA Show community to interact.”

Show Floor Features
Equipment Test Center (ETC) & Putting Green –The indoor golf equipment testing & experiential space features 44 indoor hitting bays and a 3,750 square foot putting green for hands-on testing of the newest equipment. ETC sponsors include Synthetic Turf International (putting green and mats), Real Feel Golf Mats, Back Nine Greens (targets) and Korechi Innovations (range picker).

Golf Fitness, Wellness & Instruction Pavilion & Stage – The Golf Fitness, Wellness & Instruction area, presented by TPI and the Golf Fitness Association of America and supported by Life Fitness, focuses on health benefits of golf along with the stage presentations and products that aid in increasing performance.  The Adaptive Golf Center, located within this pavilion, features manufacturers and associations devoted to providing cognitive and physical therapy through Adaptive Golf.

New Product Zone, sponsored by The Net Return – The popular New Product Zone, with an enhanced look this year, is sponsored by The Net Return in 2024 and showcases hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor setting. 

Inventors Spotlight – In cooperation with the United Inventors Association, the PGA Show presents the Inventors Spotlight exhibitor pavilion, a specialty area for innovative new products or services not yet available in the marketplace. The Inventors Spotlight pavilion also features the UIA Inventors Spotlight stage where participating inventors share invention pitch presentations.

PGA of America Hub – Located at the Show floor main entrance, the PGA of America Hub features Association and partner benefits and programming, providing PGA of America Golf Professionals easy access to exclusive Member resources and a networking space special to Members.

PGA Industry Stage Presented by CapTech – PGA of America and industry leaders address the industry’s most pressing topics, game development initiatives, golf industry innovations and golf business subjects on the Show’s main stage, located in the PGA of America Hub at the center of the Show Floor.

Career Zone – PGA Professionals, college students and second career professionals can connect with employers in the Golf Industry Career Zone right on the Show floor. In addition to company recruiting activations, the Career Zone will host employer-led panel presentations and networking events. Make Golf Your Career will sponsor a complimentary professional headshot studio open to all attendees.

Golf Travel Pavilion – This year’s Golf Travel Pavilion features a variety of golf travel services and top golf destinations from around the world such as the Dominican Republic, Ireland, Los Cabos, Scotland, Spain and South Africa.

New PGA HOPE activation PGA HOPE (Helping Our Patriots Everywhere) has a new dedicated activation at the ETC Putting Green area and multiple program touch points across the Show Floor. Recruitment, training, recognition and fundraising programs will take place throughout PGA Show Week with special emphasis during Thursday’s “PGA HOPE Day.” 

New Clubhouse Pavilion – Facilities are investing in enhancements ranging from clubhouse improvements, upgraded practice facilities and fitness centers to Pickleball and other racquet sports, and many other capital investments. This new area focuses on facility member engagement and provides a home for brand discovery, education, networking and product testing on the Pickleball Court sponsored by Imperial Headwear with the court provided by Acrytech. 

Clubhouse and Pickleball Court sponsors include: Acrytech (pickleball court), Imperial Headwear (pickleball court), Skechers (Beat the Pro session, court barrier, court programming), Selkirk (court programming, pickleball equipment) JOOLA (court programming), Gama Sports (pickleball equipment), Holbrook Pickleball (pickleball equipment), NGCOA (Clubhouse programming) and Clubessential (Clubhouse programming).

New Concert Lounge – Hall E of the convention center will now feature a new concert lounge for the inaugural PGA Show Winter Jam, an after-hours concert experience on Thursday, Jan. 25, and the stage will be customized for a live runway fashion show on Wednesday evening, Jan. 24, when the PGA Show Fashion Show & Industry Reception moves into the new space.

The 71st PGA Show will bring together thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. 

Organized by the PGA of America and PGA Golf Exhibitions, the PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Convention Center, Jan. 24-26, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at


About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major,
PGA of America/Media: Jesse Dodson,