Industry News

New mid-layers, outerwear offerings highlight Ahead fall ’24 lineup

NEW BEDFORD, Mass. (Dec. 18, 2023) – In a word, the men’s and women’s Fall 2024 Apparel Collections from Ahead are versatile. Keeping in touch with its commitment to variety, innovation, and creative excellence, Ahead’s interchangeable array of colorways and decorations, matched with an assortment of mid-layers and outerwear, highlight these dynamic new offerings. The Fall 2024 offerings are perfectly suited for any style and autumn’s changing temperatures and conditions, both on and off the course.

Two collections accentuate the men’s offerings. Both color assortments set the perfect tone for fall: Flat Irons features colors Storm, Blue Surf, Ember, and Raspberry; and San Paulo brings together the relaxing hues of Lavender, Twilight, and Sky Blue.

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New styles in the Flat Irons collection include the Axis Polo, with a bold mini print, pairing perfectly with black or white depending on the desired look. The Connor Pullover, offering a fresh and stylish design, partners well with Ahead’s performance fleece for additional warmth.

The San Paulo collection includes the Static Polo, with mini-geometric shapes providing a sophisticated look and pairs well with navy. The Nightfall Polo, with trendy stripes on a heather fabric, provides a more casual look and feel.

Other highlights of the Fall ’24 men’s line, include:

  • Pinwheel Pullover: Its lightweight fabrication, combined with a mini-houndstooth pattern, makes it a must-have for any wardrobe.
  • Breakers Pullover: A jacquard pattern and lightweight feel – this pullover (available in three colorways) is great to pair with any outfit.
  • Neptune Henley: An ideal mix of warmth, texture and style, especially on colder days.

Loyal Ahead customers will be pleased to know some of their favorites are returning in attractive new colors, including:

  • Magna Pullover: Twilight/Sky Blue
  • Cornell Pullover: Blue Surf, Lavender, and Twilight
  • Tendril Jacket: Carbon
  • Perth Vest: Twilight
  • Cadence Vest: Cloud

“For Fall ’24, it was imperative to take a look back at our best sellers to provide our customers additional colorway options,” said Ahead’s Scott Stone, National Sales Manager, Golf. “Proven styles in these fresh, new colors will help buyers keep their displays up to date with popular, well-fit collections at great price points.” 

On the women’s side, the new Badlands and Sonora collections are both stylish and beautiful, delivering classic colorways and patterns that are on both trend and true to Ahead’s commitment of showcasing customer’s brands. 

The Badlands collection combines the color palette of Passionfruit, Ivory, and Latte with patterns inspired by animal prints and hand-drawn florals. The Python Sleeveless Polo, with a subtle snake print, pairs nicely with the Supreme Skort, which has a back-flare panel and soft, stretchy fabrication with comfort in mind. The Aurora Polo has subtle styling on the front with a flourish print on the back and may easily be combined with the Remi Skort, providing a more daring appearance.

Spray, Granite, and Apricot are the Sonora collection palate, matched with an offering of patterns featuring abstract florals, geometrics, and camo. The Malibu Polo features a ribbed collar, neckline, and armhole to give it a timeless, effortless look. It’s the No. 1 top to pair with both printed skorts in this collection, either the Tiburon or Oasis. The Harlowe Pullover features an abstract floral camo print. The lightweight performance fabrication is combined with mesh inserts for added ventilation. The color block hooded Cora Vest is lightweight and functional, making it a perfect layering piece for cooler days.

Other highlights of the Fall ’24 women’s line, include:

  • Willow Vest: The combination of soft jersey material, plus trendy styling and warm padding make it a “must have” wardrobe staple.
  • Stormi Jacket: Designed for comfort and made with movement in mind, this jacket has flattering design lines and a shock cord on the back.
  • Catalina Hood: This lightweight color block hoodie is accented by a ribbon cord for a sportier look.

Ahead will unveil its 2024 Fall headwear and apparel designs at the 2024 PGA Show, January 23-26 in Orlando, Fla. at booth #5559.

For further information visit To access the company’s online shop, visit

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Ahead |

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Since energizing the headwear industry with its 1995 debut, Ahead has grown its business by expanding into corporate, resort, and collegiate markets.  Known for its innovation and creativity, Ahead also has a stellar reputation for exemplary, reliable customer service. A leading supplier of headwear to the USGA, PGA of America, PGA TOUR, and Ryder Cup, Ahead is committed to providing its customers and more than 5,000 accounts across the globe with the highest quality headwear, apparel, and accessories.  The company was recognized by the National Golf Foundation as a “2023 Top 100 Business in Golf.”

Media Contact:
Karen Moraghan
Hunter Public Relations