Industry News

Uncover top-tier golf business tactics from leading industry professionals at the 2024 AGM Retail Conference

All are invited to attend the Association of Golf Merchandisers’ annual Retail Conference on Tuesday, January 23, 2024, ahead of the PGA Show in Orlando at the Orange County Convention Center

Rocklin, CA - The AGM Retail Conference is an investment in your future, and your career is 110% worth it! This event represents the largest gathering of AGM members annually. Attendees are given the tools to be more successful by expert speakers who are recruited to provide the best educational resources available for successful golf retail operations. 


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Improve your skills as leaders in the industry educate you in critical areas of retail operations, merchandising, leadership skills, marketing, and management techniques.

NEW FOR 2024: Marketing Track!  Our tracks help you plan your conference experience based on interest, although attendees are welcome to attend any session in any track. Look for sessions covering:

  • MERCHANDISING: Sessions in this track refer to retail and merchandising strategy, including fashion trends, buying plans, and shop design.
  • MANAGEMENT: Topics in this track include retention of women golfers, maximizing personal opportunities, the power of AI, and retail trends.
  • MARKETING: Learn how social media, e-commerce, unique pop-up shops, and promotions can help add revenue streams and increase your sales volume.  

Registration is now open for the AGM Retail Conference to be held on Tuesday, January 23, 2024, from 8:00 am to 5:00 pm at the Orange County Convention Center in Orlando, FL.

To register and for more information, visit: WWW.AGMRETAILCONFERENCE.COM

Speakers for the 2024 AGM Retail Conference include:

  • Opening Keynote: How to Create Unforgettable Customer Service Experiences – Phil Mershon, Director of Experience, Social Media Examiner
  • Closing Keynote: Allison George, Wizard of Fun, Toad Valley Golf Course
  • Management Track
    • The Great Tug of War: The Choices We MakeJack Dillon – Author, Industry Expert
  • Best Practices to Engage and Retain Women Golfers Presented by Titleist
  • From Fairways to Futurism: Embracing AI in Golf Retail
  • Golf Datatech Unveils: Retail Trends & AGM Survey Revelations Tom Stine & John Krzynowek, Golf Datatech
  • Merchandising Track
    • Key Fashion Trends for 2024 & Beyond Ann Cantrell, Associate Professor, Fashion Institute of Technology
    • Panel Discussion: AGM Platinum Award Best Practices Kate Alter, Kim Gramm, Holly Savidge
    • Buying with a Plan Tracy Moffatt, Golf Retail Consultant, Adjunct Professor – Florida Gulf Coast University
    • Shop Design PanelAngela Chanthavong, Aimee Ganote, Elmer Pruim
  • Marketing Track
    • How to Run a Successful Trunk Show Panel Featuring 7Diamonds, Swing Juice, Duca del Cosma
    • Big Ideas, Little Budgets – Sell More Merchandise! Sheryl Bindelglass, CEO/CFO (Chief Fun Officer) SherylGolf
    • How to Create an E-Commerce Site in 30 Days Panel Moderated by: Jeff Pilch Tee Commerce, Featuring Justine Gray, Anna Ricket, Kristyn Weatherhead
    • Quick & Easy Tricks & Tools to Elevate Your Golf ShopKen Morton, Jr, Haggin Oaks Golf Super Shop

To learn more and to register for the 2024 AGM Retail Conference, visit WWW.AGMRETAILCONFERENCE.COM 

About the Association of Golf Merchandisers

The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 800 buyer members and over 190 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry. 


In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that "both sides of the table" are more profitable.

For more information, visit

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Media Contact:
Megan Fidler, AGM Director of Marketing – – 916-717-4138