Industry News

adidas announced as supporting sponsor of the inaugural PGA Show Winter Jam, featuring country music star Jake Owen

FRISCO, Texas (Dec. 21, 2023) – adidas, a global leader in sports performance apparel, footwear and accessories, will be a supporting sponsor of the inaugural PGA Show Winter Jam, featuring country music star Jake Owen, on Thursday, Jan. 25, in Orlando, Fla. The PGA Show Winter Jam is not open to the public. Registered PGA Show attendees will receive complimentary admission to the after-hours event held in a new concert lounge in Hall E of the Orange County Convention Center. 

The country rock band Back Country Boys will open the PGA Show Winter Jam at 6 p.m., followed by headliner Jake Owen, with DJ Spencer Ludwig closing out an exciting concert night. The PGA Show Winter Jam is an industry appreciation event for the efforts made by Show attendees to grow the game in recent years and an opportunity to unwind and network with peers after a busy Show Day.

PGA HOPE, (Helping Our Patriots Everywhere), the flagship military program of PGA REACH, will be the concert’s charitable partner. Veterans, Active Military, PGA HOPE certified PGA of America Golf Professionals, PGA HOPE Ambassadors and PGA HOPE graduates registered for the PGA Show will be honored as special guests.

The PGA Show, the longest running and largest global business gathering of the golf industry, returns to Orlando for the 71st edition of the annual event, January 23-26, 2024. Organized by PGA Golf Exhibitions and the PGA of America, the PGA Show is open exclusively to the golf industry and is not a public event. Show attendees will receive complimentary admission to the PGA Show Winter Jam by showing their event badge at the door. The concert is a limited attendance event and Show badge holders will receive admission on a first-come, first-served basis. Additional event information and registration are available at

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022. 


About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major,
adidas Golf: Taylor Tiner, 
PGA of America/Media: Jesse Dodson,