Industry News

Live runway Fashion Show & Industry Happy Hour offer golf fashion preview and peer networking at 2024 PGA Show

FRISCO, Texas (Jan. 3, 2024) – The 2024 PGA Show, Jan. 23-26 in Orlando, Fla., will conclude the first day of exhibits on Wednesday, Jan. 24, with an Industry Happy Hour and a live runway Fashion Show on the stage of the new Concert Lounge, customized with a fashion runway for this after-hours event, located in Hall E at the Orange County Convention Center.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest running and largest global business gathering. Thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will come together to source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. The PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 24– 26, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at

Top apparel and accessory companies will showcase their newest collections, from 5:30 p.m. – 6 p.m., in a high-energy runway fashion show, bringing apparel to life while accentuating the details, attributes and craftsmanship of each piece. 

2024 Live PGA Fashion Show
Participating Companies: (As of 1/3/23)
Accessories Council
Cobra Golf
Fore All
Global Sports Gear
Spectrum Golf
SVG Golf
The Pines Clothing

Fashion Show Industry Happy Hour 
Beginning at 5 p.m., PGA of America Golf Professionals and golf retailers will enjoy a Fashion Show Happy Hour to connect in-person with peers, apparel designers and participating PGA Show manufacturers. The reception concludes at 6:30 p.m. 

Attendance at the PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Registration is available at  


About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major,
PGA of America/Media: Jesse Dodson,