(LOS ANGELES, Calif.) – Supporting its meteoric growth, LOHLA SPORT has appointed accomplished golf apparel professional Kristin Ericson as a senior business development executive for the premium ladies’ golf-lifestyle apparel brand.
Ericson will lead activities in the Pacific Northwest and Rocky Mountains regions while leveraging her 30 years of institutional knowledge and connections internationally where LOHLA SPORT is gaining meaningful traction.
Prior to joining LOHLA SPORT, for seven years Ericson held a similar position at Greyson. Previously, she was the longtime national sales manager and a production specialist with golf and ski outfitter Bogner. Ericson played golf professionally on the Ladies European Tour and throughout Asia, Australia and South Africa.
Ericson and LOHLA SPORT Founder and CEO Lisa O’Hurley have admired each other’s work in golf for decades.
“Lisa is the only person for whom I would return to the golf industry after a brief time away because she’s building core styles and cool collections the right way with integrity,” says Ericson. “LOHLA SPORT’s trendy and sophisticated clothes cross the demographic of everyone who plays golf and lives a fashionable and active lifestyle off the course.”
Ericson also praises LOHLA SPORT for making women “feel they are 25 again,” especially while wearing the brand’s super-popular The Very Pant and The Golf Fitness Pull-On Pant. “They contain the right amount of stretch to hide every little bump that makes ladies conscious about their bodies,” she says.
“Kristin is the consummate professional who embodies all that’s right about our values,” says O’Hurley. “Her winning ways are a coup for our company and customers as she acutely understands what merchandisers and discerning ladies want, and the service standards required to engender loyalties.”
LOHLA SPORT burst on the scene three years ago with coordinated tops, bottoms, skorts, outerwear and accessories rooted in fun, colorful, classy, flattering and on-trend European designs with Los Angeles flair. Available in XXS to XXL, all styles are made of fine-quality fabrics sourced worldwide and optimize athletic movements.
Keenly known for its core bottoms, LOHLA SPORT continues to amass a strong “Golfleisure” following akin to Lululemon’s “Athleisure” craze. Top sellers include:
- The “Very Pant” – The four-pocket, full, four-way, luxe fabric, ankle-length stretch pant comes in many colors, including a nucleus of navy, black, white, red and seasonal favorites.
- The Golf Fitness Pull-On Pant – Worn under skorts, it is purposely thicker in becoming the ideal golf-yoga pant with back pockets making it country club appropriate.
About LOHLA SPORT
Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel continues to captivate the golf, country club and resort market. Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair. The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a sophisticated and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections. Sold online and in 300-plus exclusive golf shops and women’s boutiques, outfits confidently transition from the course to the office to socializing with friends and family. Especially popular are the signature “Golf Fitness Pull-On Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman. Golf icon Annika Sorenstam is LOHLA SPORT’s global ambassador.