Industry News

Shade Headwear stacks opportunities to meet buyers during PGA Show week kicking things off with the PGA Show One2One event, official headwear sponsorship of PGA Demo Day, in-booth design appointments and a lot more at PGA Show Booth #4152

Denver, CO. – As Shade Headwear awaits its inaugural launch at the 71st Annual PGA Merchandise January 23rd-26th in Booth #4152, we are taking this opportunity to give attendees and buyers a glimpse into what to expect from Shade Headwear during PGA Show week. 

Shade Headwear will kick off Show week with its participation in the Pre-Show One2One Match-Making Event on Monday, January 22nd followed up by Demo Day on January 23rd where Shade Headwear is the official headwear sponsor and PGA Pro’s will be able to pick up one of five official PGA Show custom headwear styles. These events support their official launch into the golf market Attendees, buyers and media representatives will get their introduction to industry’s only true custom, private-label headwear program. 

“PGA Show buyers will get a first-hand look at a completely new level of fully-custom, private label headwear program capabilities that don’t feature supplier-side secondary branding, but instead their own core club logos and graphics”, Says Patrick Cherry, Shade Headwear National Sales Manager. “Maybe as significant as our private label capabilities is the release of our line up of functional performance fabrics, many of which not only feature common properties like moisture wicking, breathable, UPF-50 sun protection, but now feature antimicrobial fabrics options which might be a first in the custom headwear space”, Adds Cherry. 

“Our Launch into the Green Grass Golf Market has been in the works since we walked the 2023 PGA Show floor. We could just feel the energy. And since we had a custom private label program that we felt was perfect for the golf industry, we set our sights on a 2024 launch”, says Shade Headwear Co-Owner, James Thompson. “We knew just exhibiting on the show floor wasn’t enough for us when PGA Magazine approached us about the Official Demo Day Hat Sponsorship. We didn’t have to think twice about signing on for that opportunity. Finally, the One2One Match-Making event gives us the chance to connect with premier clubs and buyers pre-show,” Adds Thompson  

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Shade Headwear is a lower-minimum, private-label, fully custom headwear supplier to markets including green grass golf, craft brewery and outdoor. With a motto of Be Cool. Stay Cool we encourage our customers to have fun with the design process and enjoy their relationship with Shade Headwear. Follow us at and on socials @shadeheadwear. For more information email James Thompson, Co-Owner at or call 567-208-2633.