Industry News

Golf and hockey reporter Hailey Hunter joins XXIO in exciting new partnership

HUNTINGTON BEACH, Calif., Jan. 9, 2024 – Hailey Hunter, current penguins rinkside/reporter host for SportsNet Pittsburgh, is set to join forces with XXIO golf in an exciting new partnership that will see her collaborate on a diverse range of video content and play a pivotal role in the brand’s upcoming product releases in 2024. 

“We’re seeing a tremendous amount of growth with XXIO, so it’s exciting to be able to add a person like Hailey to our team who’s so passionate about golf and someone our audience can relate to,” said Noelle Zavaleta, Marketing Communications Director. “She’s going to be highly active with the brand, collaborating on a lot of fun content XXIO hasn’t done before. We’re excited to see what we can do together.”


Hunter’s journey to this point has been one of dedication and hard work. With a passion for both golf and broadcasting, she honed her skills at an early age. She participated as a co-anchor on her high school morning and nightly shows, and pursued golf in college at Ohio University, where she also studied broadcast journalism. While initially pursuing a professional golf career after college, Hunter discovered her true calling was in broadcasting. 

Now, six years later, Hunter finds herself working her dream job for a team she holds close to her, as her father played for the Penguins in the 1980s. Prior to her current role, Hunter worked as an on-site reporter for NBC Sports, covering tournament play on Golf Channel and even reporting on the 2022 Winter Olympics. 

With a strong presence in both the golf and NHL worlds, Hunter’s media following has grown exponentially in recent years, accumulating over 77,000 followers across her social media channels. In addition to her experience in the NHL space, Hunter remains actively involved in golf. She recently collaborated with PGA Superstore to curate her own golf clothing collection for women, featuring various brands from across the sport.

Now, Hunter is opening another exciting chapter as she joins XXIO in a new role. “I’m so excited to join the XXIO family. When I started to learn just how committed XXIO is to be getting more women involved in the game, I knew working with them would be a perfect fit,” said Hailey Hunter. “I’m so passionate about growing women’s golf and they design clubs exclusively for women. I can’t wait to work together and use my platform with the XXIO family to help grow the game!” 

Along with video content, Hailey will be playing all XXIO clubs including:
XXIO 13 Ladies 11.5 Driver
XXIO 13 Ladies 3W, 5W, 7W
XXIO 13 Ladies 5H, 6H
XXIO 13 Ladies Irons 5-SWXXIO Blade Putter 

Stay tuned and follow XXIO for future content with Hailey on all social media channels. 

Instagram: @official_xxio / Twitter: @Official_XXIO / Facebook: @XXIO

Noelle Zavaleta