Industry News

Industry Notes: Tuesday, January 9, 2024

TaylorMade Golf introduces all-new Qi irons; Popticals selects The Media Group for PR efforts

Popticals: Selects The Media Group to handle public relations efforts for its golf performance eyewear.

TaylorMade Golf: Introduces the all-new Qi irons, a blend of minimalistic aesthetics and advanced multi-material technology that aims to deliver the optimal combination of distance, accuracy and solid feel. The irons are available for preorder and will be at retail beginning Feb. 2. The Qi irons ($1,099 for steel shafts / $1,199 for graphite) will be offered in 5-PW/AW (7 pc. set w/ 4i, SW and LW also available individually.