Industry News

2024 PGA Show to spotlight PGA HOPE with dedicated day

Thursday, January 25 named “PGA HOPE Day”

FRISCO, Texas (Jan. 10, 2024) - PGA HOPE (Helping Our Patriots Everywhere), the flagship military program of PGA REACH, will be prominently featured at the 2024 PGA Show at the Orange County Convention Center in Orlando, Florida. The PGA Show, which runs Jan. 23-26, will dedicate Thursday, Jan. 25 as “PGA HOPE Day.”

The day is dedicated to enhance awareness and increase PGA of America Golf Professional participation in the PGA of America’s flagship rehabilitative golf program for Veterans and Active-Duty Military. Thursday’s schedule includes:

PGA_HOPE_H_4C (1).jpg

  • PGA HOPE Ambassador and Special Guest Panel Presentation on the PGA of America Industry Stage presented by CapTech - 1:30-2:30 p.m. EST
  • PGA HOPE Pre-Concert Happy Hour for PGA HOPE Ambassadors on the Show Floor Putting Green - 4:30-5:30 p.m. EST
  • PGA HOPE is the charitable beneficiary of the PGA Show Winter Jam Concert, supported by adidas and Corebridge Financial, featuring country-music star Jake Owen - 6-9 p.m. EST

Fundraising for PGA REACH and its key program pillars will take place throughout the week and around the PGA Show Winter Jam concert, benefiting PGA HOPE. All proceeds will support PGA REACH's mission of impacting lives through the game of golf.

PGA HOPE is served by more than 3,000 PGA of America Golf Professionals who have attended adaptive golf and military culture training to be certified as PGA HOPE instructors. The program is currently being offered at more than 500 locations in the U.S., in 40 PGA of America Sections. In 2023, the program positively impacted over 11,000 Veterans. In 2024, PGA HOPE will serve over 17,000 Veterans and Active Duty Military and officially reach all 50 states.

“I can speak on behalf of our more than 30,000 PGA of America Golf Professionals when I say that we are extremely proud of the impact PGA HOPE has made on the lives of Veterans,” said PGA of America President John Lindert, PGA Director of Golf at the Country Club of Lansing in Lansing, Michigan. “PGA HOPE is held very near and dear to my heart as it not only improves lives, but saves them, too. I’m happy to see it front and center at the PGA Show as we want to do everything we can do to make this special program available for more Veterans every year.”

The PGA Show Winter Jam Concert begins at 6:00 pm at the New Concert Lounge in Hall E of the Orange County Convention Center. Show attendees will receive complimentary admission by showing their event badge at the door. The concert is a limited attendance event and Show badge holders will receive admission on a first-come, first-served basis. Veterans, Active Military, PGA HOPE certified PGA of America Golf Professionals, PGA HOPE Ambassadors and PGA HOPE graduates registered for the PGA Show will be honored as special guests.

Additional PGA Show week activations surrounding PGA HOPE include multiple touch points across the Show Floor, recognition of PGA of America Golf Professionals who currently serve PGA HOPE’s mission, a PGA of America Golf Professional recruiting station, a PGA HOPE certification for Department of Defense-employed PGA of America Members and fundraising throughout Show Week.

PGA HOPE will occupy Booth #700, adjacent to the Show Floor Practice Putting Green by the indoor Equipment Test Center. PGA of America Golf Professionals who are currently serving the program are encouraged to visit the booth to receive a special thank-you gift, and Association Members who are interested in serving PGA HOPE’s mission can visit with PGA HOPE staff and Ambassadors onsite.

The 71st PGA Show will bring together thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. Organized by the PGA of America and PGA Golf Exhibitions, the PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Convention Center, Jan. 24-26, for exhibits and a full schedule of industry events. 

For more information or to support PGA HOPE programming, please visit

About PGA REACH   

PGA REACH is the 501(c)(3) charitable foundation of the PGA of America. The mission of PGA REACH is to positively impact the lives of youth, military and diverse populations by enabling access to PGA of America Golf Professionals, PGA Sections and the game of golf. For more information on PGA REACH, visit, follow @PGAREACH on Instagram, X, formerly known as Twitter and find us on Facebook.

About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”, Instagram and Facebook.

PGA Show Logo.jpg

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

Media Contacts:
Jesse Dodson, PGA of America,
Sherry Major, PGA Golf Exhibitions,