Industry News

Golfmanager to exhibit at the 2024 PGA Show, the world's largest golf industry trade show

Madrid, January 10, 2023. Golfmanager, the leading software created to fully digitize golf clubs' daily operations, announced plans to exhibit at the 2024 PGA Show, the world’s largest golf trade show which will take place from Jan. 23-26 at the Orange County Convention Center, Orlando (Florida).

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest-running and largest global business gathering. 

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Thousands of attending PGA of America Golf Professionals, golf leaders, industry executives, and retailers from around the world will source new products from nearly 1,000 golf and lifestyle brands while attending high-level industry presentations, participating in education and career workshops, and connecting in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

Due to its reputation in the industry and its unique features, Golfmanager Software is the preferred technology partner for over 250 golf courses worldwide in more than 15 countries.

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This all-in-one tool is completely cloud-based and can be used across multiple devices, ensuring that clubs can operate with optimal efficiency and make data-driven decisions that lead to better administration. Additionally, it offers players a seamless and intuitive online booking experience.

Golfmanager's dedication to cybersecurity has made it one of the most secure golf management systems globally. As a result, some of the world's largest golf hotel chains, such as Melià International, Marriott Vacations Worldwide, or Hyatt International, prefer to use it as their management tool.

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Its software is certified under ISO 27001, a standard that ensures the protection of an organization's most important assets, such as its clients, employees, corporate image, and all private information.

Golfmanager is targeting the United States as one of its key markets

Taking part in the 2024 PGA Show is Golfmanager's first solid commitment to understanding the pulse of the United States, the market with the largest number of golf courses in the world (more than 16,000), where its software already replaces traditional options on some of them.


The company has demonstrated its potential in Europe, where it currently manages 28 of the Top 100 Best Golf Resorts in Continental Europe, and expanded into Latin America and Asia-Pacific, emerging markets where Golfmanager has continued to thrive. 

From 2024 onwards, the United States, along with the United Kingdom, will become strategic countries for the company, as it strives to become one of the world's most important software companies.

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Golfmanager, a prominent player in the golf industry, has previously showcased its digital solutions at various golf expos, including Expogolf Mexico, the most significant golf event in Latin America. 

The company has maintained a strong presence, also at numerous events, such as the 2023 PGA Members International Conference held at Laguna Phuket Resort (Thailand), and local industry conferences in countries like Spain and Italy. Additionally, Golfmanager participated as a featured speaker at the 2023 Mobile World Congress Barcelona, a premier tech event.

"Exhibiting at the 2024 PGA Show is a significant milestone for us. Five years after we began operations, we will be appearing at the world’s largest event in the golf industry to introduce our technology to golf managers around the world, especially those in the U.S.”, said Daniel Sillari, co-founder and co-CEO. 

“Taking part in the PGA Show is a fantastic opportunity to expand the Golfmanager brand and introduce it to our industry's benchmark market, so the most important players are aware of our activity. As we approach the United States, we are full of excitement and ambition to continue expanding our global community of golf courses”, said David Sanchez, Chief Marketing Officer. 



If you have any questions or requests
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PGA Show:  Sherry Major: 

About Golfmanager

Golfmanager is the leading software designed to digitize golf clubs' daily operations. As a brand with its own personality, it strives to lead change by appealing to all managers who champion a lifestyle of rebellion, innovation, sophistication, and a passion for golf. The company operates in over 250 golf courses around the world and has won the trust of some of the world's top golf resorts and hotel chains, such as Melià International, Marriott Vacations Worldwide, Iberostar Group, and Hyatt International.

About PGA Golf Exhibitions

The PGA Show, PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. The PGA Show Buying & Education Summit connects the industry mid-season and drives business leading up to the annual PGA Show. Learn more  at  and follow us on “X”, Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 29,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.