Industry News

Volvik takes PGA Show personal

ORLANDO, F.L. – Volvik USA, Inc. (, the innovative manufacturer of multilayer high-performance golf balls, will debut an all-new product portfolio at the 2024 PGA Show in Orlando, FL on the main floor January 24th-26th in Booth #1311. 

Beginning in 2024 Volvik USA will operate as a wholly owned division of Volvik Inc.   

New President, Pete Kinney, brings his long golf equipment industry experience to Volvik USA, putting the company in a select group of enterprises led by active PGA Professionals. Pete continues to maintain his PGA Professional status 28 years after first becoming a head professional in Myrtle Beach, SC. “Becoming a PGA Professional was a significant boost in my early career and really was the kick start to a fantastic journey of successes through the golf industry. To come full circle and now have the chance to lead Volvik USA and present our innovative lineup to fellow PGA Professionals at the PGA Show is beyond rewarding.” Kinney said.

At the 2024 PGA Show, Volvik will launch a series of new multilayer golf ball innovations including, 3pc and 4pc urethane performance, additions to its signature visual technology offerings, and exclusive offerings from the popular Marvel collaboration series. Volvik will also announce two new brand partnerships for 2024. “The PGA Show has a global importance as the annual kickoff event in the world of golf, and as an innovator with visual performance, we look forward to making personal connections and showing our portfolio firsthand to visitors from around the world.” Kinney said.

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About Volvik

Volvik, Inc., founded in 1980, is the leading manufacturer of performance visibility golf balls utilizing patented multilayer designs. Led by a newly opened state-of-the-art manufacturing operation, producing a variety of high-performance innovations offering unique visibility and alignment advantages for players of every skill set. Volvik’s patented matte coating led to the development of Vivid, the world’s first matte finish golf ball. Our leading technology is the foundation for our unique collaboration with Marvel and its iconic series including Iron Man, Captain America, Spider-Man, and Hulk.

About PGA Golf Exhibitions

The PGA Show, PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. The PGA Show Buying & Education Summit connects the industry mid-season and drives business leading up to the annual PGA Show. Learn more  at  and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 29,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.


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