Industry News

3’s relaunches “Grubhouse,” cutting-edge golf, food and drink built with fun in mind

Justin Timberlake and 8AM Golf’s investment in Greenville’s lighted, 12-hole par-3 course takes a big step forward; Grubhouse is the ultimate chill destination for “holesome” golf entertainment

GREENVILLE, SC (January 11, 2023) — 3’s, the innovative new concept in golf entertainment that combines accessible Par-3 golf with cutting-edge hospitality, has relaunched with the completely refurbished “Grubhouse”.

Last year, 8AM Golf, along with partner Justin Timberlake, invested in 3’s with the intent of refining the popular and successful concept in Greenville, and replicating it in major metro areas across the United States.


Now, fresh on the heels of Timberlake and 8AM Golf teaming up with Tiger Woods to present T-Squared Social in the heart of Midtown Manhattan, JT and 8AM unveil the new look of 3’s renovated hub: “The Grubhouse.”

3’s features a lighted, 12-hole par-3 golf course with adjacent practice areas and an 18-hole putting course, all in a relaxed and friendly environment. One loop around the course takes less than 90 minutes, leaving plenty of time to further unwind. Featuring a retro-cool vibe, The Grubhouse makes it easy to grab delicious comfort food, drinks and merchandise in a space designed to feel like home, including firepits, Adirondack chairs and music.


“The goal for 3’s was to create a relaxed destination where you can come to play casual golf, grab a bite and a drink, hang out with family and friends, and meet folks,” said Davis Sezna, founder of 3’s. “We’re trying to make golf easy, fun and affordable for everyone to enjoy and I think we’re accomplishing that every day at 3’s.”


“Non-traditional golf experiences are bringing the game to new audiences,” said Hoyt McGarity, president of 8AM Golf. “We feel that 3’s represents the best of what this category has to offer and look forward to rolling out additional 3’s destinations across the nation.” 

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3’s was founded in 2019 by restaurant and hospitality entrepreneur Davis Sezna, with the first location opening in Greenville, South Carolina in 2020. Designed to provide a casual and fun experience for all, the 12-hole par-3 golf course, 18-hole putting course and practice areas light up at night to create a majestic and photogenic setting. The newly refurbished “Grubhouse” serves as the home base of 3’s and features a menu filled with familiar favorites, firepits, Adirondack chairs, cold drinks and music. Golf clinics, camps and leagues are offered for golfers of all ages and skill levels. In 2022, 8AM Golf invested in 3’s and committed to bring its innovative concept to other major metro areas across the United States.

3’s is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

Other 8AM companies include: GOLF Magazine and, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.                                                                                                                                                 
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