Industry News

Ibkul athleisure apparel is set to launch their men’s & women’s exciting 2024 summer-fall collection at the upcoming PGA Merchandise Show in booth 6243

Ann Arbor, Michigan: IBKUL, the popular athleisure brand for men and women that features UPF 50 plus sun protection, the patented ICEFIL cooling technology in an array of in-house designed, registered patented prints, and a variety of essential solid colors, novelty patterns and silhouettes, has become the everyday ‘go to’ brand in golf and everyday athleisure activities.

IBKUL will be showing a variety of new styles and fabrics in both their men’s and women’s collections from outerwear, hoodies and joggers, to numerous tops, skorts and dress styles, at the PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida, Jan. 24-26, in booth 6243.

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“More and more people want performance driven apparel to meet their daily lifestyle needs while being fashionable at the same time,” notes Jamie Handler, President, IBKUL.

“With our expanded IBKUL product offering, you can dress up, dress down, basically wear the Brand anywhere and for any activity, on and off the course.”

IBKUL creates three new collections a year to meet the demand of their ever-growing customer base.

IBKUL Ambassadors LPGA Star Madelene Sagstrom and legendary sports broadcaster Ann Liguori, wear the Brand with pride.

Sagstrom earned six top 15 finishes in 2023, including shooting a sizzling 63 in the final round of the Buick LPGA Shanghai in October. Sagstrom teamed with fellow Swede, PGA Tour rookie sensation, Ludvig Aberg, in the Grant Thornton Invitational in December, finishing third.

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Liguori, host of ‘Talking Golf’ on WFAN-NY and the ‘Golf Innerview’ podcast on ‘First Call,’ will appear in the IBKUL booth on Wednesday, January 24, 10-11.30 AM, and on Thursday, January 25, 2.30 PM – 4:00 PM. Liguori’s new book, ‘Life on the Green, Lessons and Wisdom from Legends of Golf,’ featuring twelve legends in golf sharing life wisdom they’ve garnered from a life-time of playing golf, comes out in February. (Hatherleigh Press).

“We’re extremely excited to present our new collections at the upcoming ’24 PGA Show as we look to continue IBKUL’s sky-rocketing momentum into the New Year,” added Handler. “Our customers love the fact they look stylish while participating in their favorite leisure activities, whether it’s golf, tennis, pickleball, yoga, working out, hiking, boating, the equestrian sector, or going to dinner with friends. Plus, our fabrics are easy care, easy wear, wrinkle free, soft to the touch, great for travel, along with protecting you from the sun’s harmful rays while keeping you cool and comfortable on hot, humid days. It’s one stop shopping!”


Robin McNesby
VP of Sales