Industry News

AGM product preview reception coming with a sneak peek at new, emerging, and established brands on the eve of the PGA Show

Gain an insider’s advantage with an advance look at the newest products to be debuted before the opening of the PGA Show

Rocklin, CA – The AGM Product Preview Reception takes place on Tuesday, January 23, 2024, from 5:00 pm – 7:00 pm at the Orange County Convention Center in Orlando, FL in Hall A – Lower-Level Atrium. This is a FREE event to attend.

At the reception, over cocktails and light appetizers, you’ll have an opportunity to preview dozens of product lines and network with many of the Association of Golf Merchandisers’ Vendor Partners who will be exhibiting on the PGA Show floor – before the show floor opens.

Participating vendors will display a sampling of their products on 6’ tables. PGA Show registered attendees can mix and mingle with colleagues and vendors while also getting a first look at many of the newest items to debut at the 2024 PGA Show. Attendees and AGM Vendor Partners will both have an opportunity to fill empty appointment slots and determine who to visit in greater detail once the PGA Show officially opens the following day.

According to Katherine Way, Founder/Designer, Katherine Way Collection, “The AGM event is always fun and we look forward to attending every year. We received many orders directly off the event.”

In the past, this event has drawn 600 or more attendees. It provides AGM Vendor Partners an opportunity to network with many of the top retailers in the country. Buyers and PGA Golf Professionals discover new brands, connect with current favorites, and discover upcoming trends, emerging brands and the hottest new lines in golf.

“It’s nice to see new vendors in a more casual relaxed atmosphere,” Lisa Metzger, from Stonebridge Country Club in Naples, FL remarks. “The show can be overwhelming, and the Product Preview Reception is more relaxed. It gets you ready and excited for the next day! Plus, it puts a few vendors on your radar that you’ll definitely want to go see.”

PGA Members will receive 2 “Other” PDR Credits for attending the AGM Product Preview Reception.

Register for this complimentary event online at

Over 80 AGM Vendor Partners have already committed to participate. These include: 27 Miles Malibu, 2UNDR, Rampion USA, 7Diamonds, A.Putnam, AHEAD, Alphard Golf, Ame & Lulu, AndersonOrd, Antigua, Bag Boy, Barr Display, Best of Golf America/Hand Candy Gloves, Boulevard, Boxto, Club Caddie, Collars & Co, Con.Struct Green, Crab & Cleek, Criquet Shirts, Cutler Bags, CUTS, Daily Sports, Devant, Divots Sportswear, Donald Ross, Dormie Golf Workshop, Duca del Cosma, Dunning Golf, Ecco Golf Shoes, Faherty, Featherie, Flag & Anthem, Foray Golf, Fore Cards, Fury, G Lifestyle Clothing, Garb, GN Collection, Golf Datatech, Golf Genius, Haas Jordan, Hot Girls Pearls, Hudson Sutler, Ibkul, Imperial Headwear, Jones Sport Co, Live Forever Golf, Maui Jim, Mayor Clothing, Mignonne Gavigan, NGBA, NGSRA, Oars + Alps, Peepers by Peeperspecs, PRG Americas, Prize Possessions, PTE Golf, Redvanly, RepSpark, Robert Graham, Rohnisch, San Soleil, Scales Gear, Shot Scope, Signs by the Sea, SParms, St. Andrews Products, Sterling Cut Glass, Sunday Swagger, Swing Control, SwingJuice, TASC, TB Phelps, Tee Commerce, TJ Sport, Tommy Bahama, TRVL Design, Vintage Coin Concepts, WAAC, Wallaroo Hats, Winston Collection, YRI Custom Designs

For vendors who have a booth at the PGA Show and would like to learn more on how to become an exhibitor at the AGM Product Preview Reception, contact Megan Fidler, Director of Marketing for the AGM, at or call 916-717-4138.

The AGM Product Preview Reception takes place at the conclusion of the AGM’s Retail Conference which will be held earlier that day at the Orange County Convention Center. Educational sessions throughout the day will focus on impactful, trending topics in golf, including seminars presented on leadership, shop renovations, engaging and retaining women golfers, fashion trends, human-ai collaboration for success, and more. For more information on the AGM Retail Conference, visit

PGA Members will receive 8 REQUIRED PDR Credits for attending the AGM’s Retail Conference on Tuesday, January 23, 2024.

The AGM would like to give special thanks to our premier vendor partners whose support directly funds the AGM’s mission to “Enhance Relationships. Elevate Retail. Educate Always.” These partners include PGA Golf Exhibitions, 7Diamonds, Antigua, Barr Display, Boxto, Club Caddie, Donald Ross, Duca del Cosma, Golf Genius, Hudson Sutler, Oracle Netsuite, RepSpark, 27 Miles Malibu, 4U Designs, A.Putnam, Ahead, Alltimate, Alphard, Ame & Lulu, AndersonOrd, Atlanta Market ANDMORE, Bag Boy, Bearfish Sports Marketing, Best of Golf America, Boulevard, Collars & Co., Con.Struct Green, Criquet, CUTS, d.hudson, Devant, Dormie Golf Workshop, Dunning, Elastic, Ernie Els Pet Products, Featherie, Flag & Anthem, Footjoy, Fury, G Lifestyle, GN Collection,  Haas-Jordan, JDX, Jones, Kickpoint, Las Vegas Market ANDMORE, Leupold Golf, Live Forever Golf, Mayor Clothing, Mignonne Gavigan, Oars + Alps, Peepers by Peeperspecs, Ping, PTE Golf, Scales, SParms, Sunday Swagger, Swing Control, TASC, TJ Sport, Tee Commerce, Tommy Bahama, TRVL Design, WAAC, and Whole in One.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest-running and largest global business gathering. Thousands of attending PGA Professionals, golf leaders, industry executives and retailers from around the world will source new products from nearly 1000 golf and lifestyle brands while attending high-level industry presentations, participating in education and career workshops, and connecting in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 850 buyer members and over 175 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.


In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that "both sides of the table" are more profitable.

For more information, visit

Media Contact:
Megan Fidler, AGM Director of Marketing – – 916-717-4138