Industry News

American Fit to debut expanded presence at PGA Merchandise Show

All American Fit ’24 Men’s, Women’s and Junior Holiday, Fall – Winter Collections will be unveiled at this year’s show for Green Grass Golf Shops making its upmarket apparel lines one the most fashionable and profitable in the industry

Greenville, SC (January 11, 2024) – American Fit, one of the most fashion-forward golf apparel companies and the maker of several major private label collections, will be expanding its presence at the upcoming PGA Merchandise Show. 

“We are creating a larger display to accommodate all of the newly designed ’24 Men’s, Women’s and Junior Collection for the new Holiday and Fall – Winter Seasons line items,” stated American Fit CEO Diego Levental.  “Buyers can expect to see firsthand some of the new line items that were meticulously designed with the more active golfer in mind who will wear their golf apparel both on and off the golf course.” 

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American Fit is designing its Collections to be more appealing to golfers who are actively engaged in demanding lifestyles that reflect a modern approach to living a "fashionable lifestyle."  American Fit’s new collections place a strong emphasis on personal style, new ideas in apparel and individual appearance.   

“We’ve designed American Fit’s new golf apparel lines in an effort to eliminate the confusion over what to wear to golf, dine at the finest private clubs, and live our daily informal lives off of the course for those who are fashion conscious,” explained Levental.  

 The new Holiday, Fall – Winter American Fit Collections will be displayed at Booth #3978 at the upcoming PGA Merchandise Show in Orlando from January 23 – 25, 2024. If you cannot attend the show, you can see the lines by contacting your American Fit sales representative or by calling American Fit at 864-275-6000. 

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American Fit is a wholly owned subsidiary of Valgroup International with offices in Santa Fe, Argentina and throughout South America.  It fashion designs in New York and produces higher-end apparel from its production facilities in Lima, Peru. It maintains a North American operations office in Ft. Lauderdale, FL and centralized warehousing in the U.S. is managed from Miami, FL  Its sales and marketing activities are coordinated through Sector Sports and Associates of Greenville, SC.  Sales are coordinated through a national network of independent golf industry sales representatives.  Visit for more information. 

Amy Hanigosky 
Jamison Golf Group 

Diego Levental, CEO 
American Fit  
+54-9 3425 96 3005 

Joseph J. White 
Sector Sports and Associates