Industry News

Bobby Jones Links forms partnership with Legends

Bobby Jones Links to leverage Legends’ MyShop ecommerce platform for customized shopping experiences at partner clubs

ALPHARETTA, GABobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, and Legends, a global premium sports and entertainment experiences company, are thrilled to announce their partnership aimed at redefining the golfing and retail experience through Legends’ MyShop merchandise platform.

This groundbreaking collaboration brings together Bobby Jones Links' unparalleled expertise in golf course management and Legends’ MyShop customized online golf shop merchandise solutions for golf and country clubs. By leveraging their combined strengths, the partnership aims to enhance the overall customer experience at Bobby Jones Links-managed properties.

Bobby Jones Golf Academy
Atlanta, GA - May 19, 2021: Various lifestyle images around Bobby Jones Golf Academy in Atlanta, GA. (photo by Kelly Kline)

"Our partnership with Legends aligns with our commitment to introducing innovative solutions to elevate the customer experience and financial performance at our managed clubs," said Doug Hellman, Chief Development Officer at Bobby Jones Links. "Legends’ MyShop platform affords customers the ability to purchase quality merchandise from marquee brands with the convenience of having it shipped directly to their home or the club.  Together, we will create merchandise offerings that capture the essence of each partner club, providing customers with distinctive products that showcase their home away from home.”   

MyShop, an online merchandise solution provided by Legends global merchandise division, is elevating the retail experience at golf and country clubs through an enhanced digital presence. By working closely with Bobby Jones Links properties, the platform will offer online shopping hosted on the club’s website with custom-logoed merchandise options designed to reflect each club’s brand.

Bobby Jones Golf Academy
Atlanta, GA - May 19, 2021: Various lifestyle images around Bobby Jones Golf Academy in Atlanta, GA. (photo by Kelly Kline)

"We’re excited to partner with Bobby Jones Links, an organization known for its dedication to excellence and innovation in the club industry," said Will Bacas, Vice President of MyShop, Legends Global Merchandise. “People have gravitated to the ability to shop from their homes and get club-logo’d apparel drop shipped directly to their doorstep.  We’re delighted to be working with Bobby Jones Links and bring this new member service to their properties."

Through this collaboration, customers at Bobby Jones Links-managed properties can look forward to a wide range of high-quality merchandise, featuring their club’s branding.  Both companies are committed to delivering exceptional value to customers, ensuring that every aspect of their experience, from the courses they play to the merchandise they enjoy, reflects the highest standards of quality.



About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports 30 properties in eleven states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit to learn how Bobby Jones Links makes a difference for their clients and associates.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and leisure. We are industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow @TheLegendsWay on Twitter and Instagram. 

Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241

Carl Mickelson
(512) 797-2673

Katie Lentine
Marketing Manager
Bobby Jones Links