Industry News

Global golf community comes to Orlando for 71st PGA Show

Influential buyers, top facilities, powerful purchasing power and 84 countries represented by attendees registered for next week’s event

FRISCO, Texas (Jan. 16, 2024)PGA of America Golf Professionals, retailers, golf leaders and industry executives from around the world will gather in Orlando for the $102 billion golf industry’s most important business gathering of the year, the 71st PGA Show, January 23-26, 2024. With one week to go, nearly 30,000 golf industry professionals are currently registered to attend the PGA Show to discover the newest innovations, test the latest equipment and technology, learn from industry experts, build business, grow careers, and renew passion for the game.  

PGA of America, LPGA and International PGA Professionals can register at at no charge, while other golf industry personnel incur a $80 processing fee through Jan. 21, and a $199 fee at the PGA Show through Jan. 26. PGA Show attendance is restricted to golf industry personnel.

Current industry professional registration represents 84 countries and all 50 U.S. states, with top international participation coming from Canada, the United Kingdom, Mexico, China, and Japan. Outside of Florida, the states with the most registrants are New York, Texas, Georgia, North Carolina, and California.

The PGA Show is the largest annual gathering of PGA of America Golf Professionals with more than 7,000 PGA Professionals currently registered to attend. Representing professional positions such as director of golf, general manager, coach, owner, merchandiser, architect, tournament director, manufacturer executive, international golf professional and more, PGA Professionals are driving grassroots participation by some 41.1 million Americans who participate in the game and managing widespread aspects of the business of the sport which contributes $226.5 billion in total economic impact in America.

Additionally, some 900 VIP buyers representing some 660 golf facilities and mass merchandisers are making plans to attend the 2024 PGA Show to source products and services of nearly 1,000 exhibiting companies and brands. VIP buyers attending the 2024 PGA Show represent approximately $800 million in purchasing power and nearly $2 billion in retail sales.

Sampling of Participating Golf Facilities/Retailers
(As of 1/9/2024)
Adare Manor Resort
Augusta National Golf Club 
Big Cedar Lodge
Congressional Country Club
Country Club of Virginia
Desert Mountain
Dicks Sporting Goods
Edina Country Club
Erin Hills Golf Course
Haggin Oaks Golf Super Shop
Ko Olina Golf Club
Marriott International, Inc. 
Medinah Country Club
Oak Hill Country Club
Omni Hotels and Resorts
Omni PGA Frisco Resort
Pebble Beach
PGA Tour
PGA Tour Superstores
The Trump Organization
Winged Foot Golf Club

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest running and largest global business gathering. Thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will come together to source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education, and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. The PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 24– 26, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at



(Statistics: American Golf Industry Coalition)

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About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major
PGA of America/Media: Jesse Dodson