Industry News

Golfzon appoints Sean Pyun as the new CEO for Golfzon America

(SEOUL, South Korea) -- GOLFZON. Co., Ltd., (KOSDAQ:121440) led by independent CEOs Park Kang-Soo and Choi Deok-Hyung, announces Sean Pyun as the new CEO of Golfzon America, its American subsidiary. The move aims to accelerate GOLFZON’s growth in the U.S., a market where the company sees the strongest growth potential and has invested significant resources in recent years.

Sean Pyun joins Golfzon America after having spent the last 16 years in various roles at the Ladies Professional Golf Association (LPGA), including Managing Director of International Business Affairs and Vice President and Managing Director, LPGA Asia before leading the Association on all Asia-related business affairs as the Chief Business Officer, Asia.

As one of the leading commercial executives at the LPGA for more than 10 years, Sean brought on several key business opportunities for the LPGA, generating title sponsorship deals in seven different countries including several tournaments in the United States. 

"Golfzon has made tremendous strides in North America in recent years and I’m confident that we’ll be able to secure substantially more market penetration in the near future,” said Pyun. “The potential for growth, combined with our industry-leading technology bodes very well for Golfzon to soon be as dominant in North America as we are in other parts of the world.”

Based in Seoul, South Korea, GOLFZON has over 20 years’ experience developing the world’s most advanced golf simulators. Technology is at the heart of the company, as over 360 patents have been issued for its award-winning simulators with new ones filed annually by the research and development team. This industry-leading technology delivers the most realistic indoor golf experience on the market and has established the brand’s global leadership position.

From the beginning, the company’s mission has been to make golf more fun and accessible to everyone. To date, Golfzon has a presence in 63 countries with over 11,000 commercial sites around the world playing more than 90 million rounds a year.

Golfzon America, a subsidiary of GOLFZON, was founded in 2016. In 2022, Golfzon America, in partnership with TROON, launched Golfzon Social,  a sports pub-style complex at the Palisades Center in West Nyack, NY in February, followed by the second branch in Scarsdale, NY, in August. The company already has plans to open another location in Brooklyn in 2024 with the Manhattan location expected in 2025. For more information, please visit

Also in 2022, Golfzon America opened Golfzon Range by Leadbetter, a brand-new concept in indoor training offering a blend of self-learning, live instruction, and unrestricted range time for golfers of all levels. By blending Golfzon’s advanced GDR simulator technology and Leadbetter’s world-renowned golf instruction, Golfzon Range is designed to give current golfers the tools they need to improve as well as a welcoming environment for new golfers to learn golf faster. Golfzon Range has a location in Little Ferry, NJ and a second opening in Westbury, NY in early 2024. For more information about Golfzon Range, please visit

In 2018, GOLFZON reached a deal with renowned golf instructor David Leadbetter to acquire Leadbetter Golf Academy (LGA). Golfzon Leadbetter includes a network of 38 Leadbetter Golf Academies that span 15 countries and include more than 125 Leadbetter Instructors. The world-class instruction and unique programming have helped thousands of everyday players build lifelong games and produced countless winners across every professional Tour, as well as providing a platform to develop world-class instructors.

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About Golfzon America

Golfzon is the global leader in golf simulator technology and market share. Its renowned models have been named “Best Golf Simulator” by Golf Digest and awarded Golf Inc. Magazine’s “Most Innovative and Exciting New Tech” honor. In recent years, the company has expanded its reach substantially in North America, including partnering with the world’s largest golf management company, Troon, to introduce Golfzon Social entertainment venues, as well as collaborating with renowned instructor David Leadbetter on Golfzon Leadbetter and Golfzon Range by Leadbetter. Golfzon has a presence in 63 countries with over 11,000 commercial sites around the world playing more than 90 million rounds a year.

Beyond its massive global presence, Golfzon also hosts two professional virtual golf tournaments (GTOUR and WGTOUR) that have awarded over $10 million in total prize money.


Bill Feidler
Buffalo Agency