Industry News

70+ exhibitors, industry presentations and pickleball court demonstrations highlight new pavilion – The Clubhouse – at the 2024 PGA Show

FRISCO, Texas (Jan. 18, 2024) – The Clubhouse, a new pavilion on the exhibit floor of the 2024 PGA Show, features more than 70 exhibitors, stage programming and pickleball court demonstrations focused on enhancements to clubhouse facilities, practice areas, fitness centers, racquet sports and other capital investments. The Clubhouse provides a home for brand discovery, education, networking and on-and-off-the-course amenities, January 24-26, during the 71st PGA Show at the Orange County Convention Center in Orlando.

The Clubhouse stage features a full schedule of industry programming from brand executives and experts representing leading golf organizations such as the PGA of America, National Golf Course Owners Association, United States Golf Association, Golf Course Superintendents Association, LPGA and more.

The Clubhouse Stage Programming Schedule
(As of 1/17/2024)

Wednesday, Jan. 24
9 - 10 am
Power Positioning in 2024: The Areas Operators Miss When Looking to Grow Course Revenue – Mark Farrow, Director of Marketing Services, foreUP; Josh McCumber, General Manager & Marketing Director, Hollywood Beach Golf Club

10:30 - 11:15am
Facilities Best Practices for Racquet Sports – Robyn Duda, Co-Founder & Managing Director, Racquet X

12:30 - 1:15pm
Converting your Pro Shop to a Member Shop – Mollie Plocher, 2Hemispheres; Mitzi MacCallum, 2Hemispheres; Don Hones, 2Hemispheres

2 - 2:45pm
Aspirations and Contributions of Latinas and Latinos to Golf and the Industry –
Derek Gutierrez, PGA of America; Estela Morales, LPGA/PGA; Francisco Rivera, USGA; Rafael Barajas, GCSAA; Carolina Lopez, Trackman

3 - 4pm
NGCOA Golf Business LIVE - Tech Talks with Harvey Silverman

Thursday, Jan. 25

9 - 10 am
How to Bring the Next Generation of Golfers to Your Course: Maximizing Revenue Today and Into the Future – Tyler Brennan, Owner The Club at Brookstone

10:30 - 11:15am
Keeping your 50 + Membership Active and Engaged – Dave Phillips, TPI

12:30 - 1:15pm
Clubhouse Golf - Bringing the Game Indoors – Dan Hones, 2Hemispheres

2 - 2:45pm
World Handicap System "Updates and Key Changes for 2024" – Lee Rainwater, USGA Director of Handicapping Education and Outreach; Terry Benjamin, USGA Assistant Director of Handicapping Education and Engagement

3 - 4pm
NGCOA Golf Business Live with Michael Williams

Pickleball Courts

The Clubhouse pavilion also features two pickleball courts, one for open product testing and one reserved for exhibitor demonstrations and special events. Selkirk is offering pickleball programming to include exhibition matches, clinics, and beat the pro events with various professional pickleball athletes and special guests on Wednesday and Thursday, Jan. 24 and 25, during three sessions: 10 – 11 am, 11:30 am – 12:30 pm and 2:30 – 3:30 p.m. Skechers is utilizing the court for demonstrations from 1 to 2 pm on Wednesday, Jan. 24, and for Skechers Pickleball Skills Challenge from 1 to 2 pm on Thursday, Jan. 25. (See special events schedule for full details.)

The Pickleball Court Sponsors are ACRYTECH Sports Surfaces and Imperial Headwear. The Pickleball Court Barrier Sponsor is SKECHERS, and the Pickleball Equipment Sponsors are Selkirk, SKECHERS, Gamma Sports, Diadem Sports, Gearbox, Paddletek, Warstic and Holbrook Pickleball.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest running and largest global business gathering. Thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will come together to source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education, and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. The PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 24 – 26, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at


About PGA Golf Exhibitions

The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”, Instagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at 

Media Contacts:
PGA Show/Media: Sherry Major,
PGA of America/Media: Jesse Dodson,