Industry News

Sir Nick Faldo joins Upper Deck Golf as brand ambassador

Upper Deck Golf is likely coming to a city and stadium near you

Jan 17, 2024 — Hall of Famer Sir Nick Faldo has added Upper Deck Golf to his exclusive line-up of carefully chosen partnerships.

“I couldn’t be more excited about what Upper Deck Golf represents and how they are bringing new golfers and families of all ages into the game that I love in a fun and unique way,” Faldo said.


Upper Deck Golf offers the opportunity to play a round of golf inside iconic stadiums including hitting shots from the upper deck inside professional sports stadiums like Wrigley Field in Chicago, Citizens Bank Park in Philadelphia, Dodger’s Stadium in Los Angeles, among many others. Participants enjoy a special experience while hitting tee shots from the stands throughout the stadium, down to custom greens on the field below. The fun starts and concludes at the clubhouse festival inside the stadium with great music, cold beers, food, and multiple golfing challenges.

Upper Deck Golf was recently acquired by Marc Bender and Adam Wachter, Managing Partners of Hidden Links, Golfpac Travel, Tee Times USA, and Go Play Golf gift card. Faldo serves as a global ambassador of those golf brands and is the face of Hidden Links and Golfpac Travel on commercials aired nationally on TV.

"I joined these companies because they are industry leaders with a great reputation globally. I have witnessed the consistent level of customer service, knowledge, and value they provide. Having traveled all over the world with Marc and Adam the past couple of years, their passion for golf is inspiring and I am thrilled to be part of their family of expanding golf brands,” Faldo said. 

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Managing Partners Marc Bender and Adam Wachter released a joint statement, "It has been an amazing journey building our portfolio of companies over the past 11 years. Sir Nick is great fun to work with and the ultimate professional. We are excited to have him join our newest venture with Upper Deck Golf.  Our team that runs Upper Deck Golf day-to-day is awesome, and 2024 promises to be a transformative year whereby we will make several meaningful announcements in the coming weeks. We will continue to do our best to introduce more people to this wonderful game, all the while supporting many meaningful causes through our various charitable efforts.”

In 2024, Upper Deck expects to have up to 25 events throughout the USA in in Major League Baseball, NFL, and College Stadiums. Events will be held starting next month at US Bank Stadium in Minneapolis (indoors), followed by an event in March in Nashville at Nissan Stadium; then with two events in April, first in the Bay Area at Levi’s Stadium; then in Columbus, Ohio at The Ohio State University, with events planned in Baltimore at Camden Yards; Wrigley Field in Chicago, Busch Stadium in St. Louis; Citizens Bank Park in Philadelphia, Dodger Stadium in Los Angeles, and many others soon to be announced.  Upper Deck Golf offers corporate packages as well as local, regional, and national sponsorships available for those enterprises looking to get their brand out in front of a new audience of golfers.

Learn more about Upper Deck Golf:

Hidden Links, Golfpac Travel, & Tee Times USA are your #1 source for domestic and international golf travel.

About Hidden Links: Hidden Links is one of the most experienced golf tour operators since 2001. With industry-leading service and great pricing, we work with many destinations and countries worldwide, specializing in golf tours to Scotland & Ireland.

About Golfpac Travel and Tee Times USA: Domestic destinations include 14 areas throughout Florida: Charleston, Hilton Head, and Myrtle Beach, South Carolina; Las Vegas, Nevada; Phoenix/Scottsdale, Arizona; San Diego and Palm Springs, California; Alabama and Williamsburg, Virginia. Each year, Golfpac carefully chooses new and exciting destinations to offer to its wide base of proven golf travelers. Behind great technology stands a caring staff of golf vacation experts who are just a phone call away throughout the booking experience. Based on relationships and volume, Golfpac Travel and Tee Times USA have access to the best deals and industry-leading service.

About Go Play Golf gift card: Go Play Golf is the industry-leading golf gift card program in the United States, reaching a broad audience of consumers seeking golf products and services via its growing network. With numerous redemption options, Go Play Golf gift cards are currently sold in over 30,000 retail stores, including Target, Kroger, Walgreens, CVS, Best Buy, Lowes, Safeway, Albertsons, Walmart and many more.

Marc Bender, managing partner, Hidden Links & Golfpac Travel,