Industry News

Valhalla Golf Club to host exceptional Technology Education Session at PGA Show

Major Championship venue uses innovative software from Tagmarshal to manage pace of play, improve efficiency and the player experience.

Kennesaw, Ga. (Jan. 18, 2024) - Valhalla Golf Club—site of the 2024 PGA Championship, numerous other majors, and the 2008 Ryder Cup—will host a unique education session at the upcoming PGA Show explaining how golf clubs can benefit from technology in controlling pace of play and other key metrics that affect on-course performance.

The session, hosted in partnership with Tagmarshal, is titled “How 2024 PGA Championship host Valhalla Uses Tech to Optimize Pace, the Player Experience, and Efficiency,” and will take place on Wednesday, January 24, at 9:45am in Room W103 of the Orange County Convention Center. This session will also earn valuable PDR credits for attendees.

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Valhalla’s head golf professional, Kyle Cramer, PGA, will share insights into how he and his team successfully harness the power of technology to increase efficiency at all levels of their operation, freeing up time to focus on delivering exceptional service to members.

“With Tagmarshal, we know what is happening on the course and can get ahead of any issues with anticipatory service for our members. It’s really great having these tools,” said Cramer.

Tagmarshal, the market leader in on-course optimization and pace-of-play management technology, has worked with Valhalla for many years to gather data and in turn, impact the player experience and a recent course renovation, where data was used to assist in the course design.

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“We’re very proud to partner with the exceptional team at Valhalla and see their operation achieve continued success through the use of technology,” says Tagmarshal CEO Bodo Sieber. “We have no doubt Kyle and his team will make the 2024 PGA Championship a huge success.”

Tagmarshal will be exhibiting in Booth 3123 at the PGA Show, where facilities interested in improving their operations can attend live demos of the company’s newest AI-assisted software. Tagmarshal experts will run ROI (return on investment) calculations using actual course data. Also on display will be the company’s new Caddie Management Module, which makes it easy to assign and manage caddies, whether they’re club employees or independent.

PGA Show attendees also will be able to speak with representatives of existing Tagmarshal clients including Erin Hills, Fieldstone, and others and “test drive” the new 2Way 10-inch cart screen, with bigger and better high-definition imagery, including to-the-pin yardages and live pace updates, as well as a host of other devices.

For more information about Tagmarshal, access the website at

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About Tagmarshal

Tagmarshal is the market leader in on-course optimization technology, and provides courses with full, real-time operational oversight and reporting. The software and resulting data, gathered using golf cart GPS tracking give golf operators the tools to manage operations effectively, resulting in enhanced player experiences, increased efficiency, cost savings, and additional revenue. 

Tagmarshal’s technology has collected over 1 billion data points from over 50 million rounds of golf and has relationships with over 500 partners. Tagmarshal partners with several golf management groups, private, daily fee, public, and resort courses, including 35 of the Top 100 U.S. courses and many daily fee courses. 

Media Contact:

Karen Moraghan, HUNTER Public Relations
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