Industry News

Latest innovations from Ecco® Golf on display at 2024 PGA Merchandise Show

Upcoming collection features all-new Ecco Golf LT1 and updates to several of the brand’s mainstay products

(LONDONDERRY, NH) ECCO GOLF, leaders in golf footwear innovation, will showcase its upcoming collection for the spring and summer seasons at Booth #2361 during the 2024 PGA Merchandise Show in Orlando, Florida from January 23-26.

The Danish brand’s latest game-changing innovation, the ECCO GOLF LT1, headlines the new range and sets the standard in lightness and comfort while redefining the golf shoe experience with the introduction of ECCO's groundbreaking LYTR technology. This revolutionary tech combines ECCO’s renowned FLUIDFORM™ technology with all-new LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound. The SS24 collection will be available in the U.S. starting in March.

“The ECCO GOLF LT1 is a game-changer in every sense. We've harnessed our latest technologies to create a golf shoe that offers golfers an experience like no other,” says Timo Vollrath, Head of Global Marketing at ECCO GOLF. “It's a testament to our dedication to providing innovative and top-quality products to golfers worldwide.”

Additional featured styles to be showcased this week in Orlando include the ECCO BIOM® C4, the latest development in the ground-breaking BIOM® series now available in seven new men’s and women’s styles; the redesigned ECCO BIOM® H4 with a sleeker, slimmer look and more ergonomic shape and fit the wearers foot; the highly successful ECCO S-THREE now in a recently updated sleek aesthetic and three new colorways for women; and the groundbreaking ECCO CLASSIC HYBRID, a timeless look with a modern twist now offered in three new colorways.

All ECCO GOLF shoes are crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Nanna Koerstz Madsen, Freddy Schott and Caroline Masson, among others. For further information about ECCO GOLF, please visit


ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide.