Industry News

Award-winning personal care brand Oars + Alps aims to elevate locker rooms with new grooming products launching at the 2024 PGA Show

Chicago, Illinois (January 17, 2024)- Oars + Alps, leader in personal care products, is aiming to upgrade locker rooms with the launch of their Locker Room Essentials Collection to keep patrons clean, moisturized, and fresh while they enjoy their favorite game. As a leader in the category with their innovative sun protection portfolio, Oars + Alps is bringing their eye for clean, hardworking ingredients to a complete line-up of Aluminum-Free Spray Deodorants, Hydrating Hand Washes, and Value-Size Shampoo, Conditioner, and Body + Face Wash. The launch of Oars + Alps Locker Room Essentials portfolio speaks to the increasing need for clubs to appeal to new customers with an elevated experience beyond the green.

“I’m thrilled that my favorite grooming brand, Oars + Alps, will soon be available at some of my favorite clubs with the launch of their Locker Room Essentials Collection. From my years of experience, I’ve seen that patrons of the best courses will settle for nothing but the best: cutting edge clubs, innovative shoes, nutrient packed green juices - why shouldn’t they have anything but the best in the locker room?,’ asks Mr. Style and Oars + Alps Partner Marty Hackel.

Marty Hackel knows a thing or two about marrying style and substance for game day looks that help people feel and play their best. Oars + Alps applies a similar philosophy to all of their formulas: ‘We take pride in every ingredient we put in and leave out of our products,’ says Oars + Alps Head of Product Development Cristian Avalos. ‘For example, our new Hydrating Hand Washes use a surfactant derived from Coconut Oil to create a rich, cleansing lather rather than the Sulfates many brands use that can actually irritate the skin. Like everything we make, these hand washes have a dual benefit: in addition to effectively cleaning your hands, this formula contains Aloe and Vitamin E to moisturize so you aren’t left with tight, itchy skin.’

Similarly, Oars + Alps’ new Aluminum-Free Spray Deodorants and Value-Sized Shampoo, Conditioner, and Body + Face Wash pack in the advantages of multiple products. Fans will recognize the Hydrating Shampoo and Conditioner that both cleanse and nourish the scalp and hair for a more manageable coif and less time fighting with styling products. ‘I’m a big fan of the new Spray Deodorant,’ says Marty Hackel. ‘As any golfer will tell you, your underarms aren’t the only place that gets sweaty and uncomfortable during a warmer round. I like that I can spray this product on my chest and bottoms of my feet to help keep moisture and smells at bay so I can focus on my game.’

Helping folks achieve their best is the focus of the finest clubs as well as the hardworking team at Oars + Alps. The brand’s signature Sunscreen Products are beloved by avid golfers who average long days on the course–exposed to harmful UV rays. The launch of Oars + Alps Locker Room Essentials portfolio means clubs can now elevate their patron experience from sun through shower. Retailing from $5-$140, Oars + Alps’ amazing offerings are all available on and for wholesale purchases via Check out their full line-up at the 2024 PGA Show in Orlando this January.

About Oars + Alps

Oars + Alps was founded by two women with outdoorsy husbands, so we know what sun, sweat, wind and pollution—not to mention the dirt and grime of daily life—can do to your skin. But every option out there was too expensive, full of junk or just plain inconvenient. So, we took matters into our own hands. Made with men’s needs in mind so they work better for everyone, products are formulated to be easy to apply with no residue, non-shiny, and provide multiple benefits. Visit for more!