Industry News

Industry Notes: Tuesday, January 23, 2024

Omni Hotels teams up with Parker and Pierceson Coody; Tumi partners with LPGA, PGA tours

Shot Scope: Launches the Pro ZR laser rangefinder that features a DuraShield Hardshell design that offers a strong and metallic construction with a water resistant rating. The device retails for $299.99.

Tumi: Travel and lifestyle brand announces multiyear partnerships with the LPGA and PGA Tour to become the official luggage for both organizations. To kick off the partnerships, Tumi is hosting an interactive booth at this week’s PGA Show in Orlando, Florida, featuring product previews, influencer appearances and additional on-site programming.

Omni Hotels & Resorts: Partners with Texas natives and twins Parker and Pierceson Coody, who have earned their respective PGA Tour cards for 2024. The Coody brothers will showcase Omni’s logo on their respective golf bags throughout the season. The brothers, 24, both finished within the top 30 on the 2023 Korn Ferry Tour points list to earn their cards.

Rhone: Wellness brand becomes the exclusive on-course apparel partner of the LPGA Tour and Epson Tour, as well as the provider of staff uniforms for both tours. The partnership will extend beyond apparel as Rhone will contribute to fan expo displays at four LPGA tournaments, the LPGA*USGA Girls Golf initiative, the LPGA’s Athlete Development Program and seek to identify bran ambassadors.