Industry News

Industry Notes: Wednesday, January 31, 2024

PGA Tour, Strategic Sports Group partner on PGA Tour Enterprises

Klow Golf Company: Launches the Golf Stroke Counter Bracelet that aids in keeping score of the player’s strokes. The player moves up to 10 beads toward the gold charm across the premium elastic band, allowing the wearer to easily track strokes and keep up with clubhouse fashion. The base product is available at various country clubs and resorts internationally and online.

PGA Tour, Strategic Sports Group: Launch PGA Tour Enterprises, a new commercial venture under the PGA Tour’s control that nearly 200 PGA Tour members will have the opportunity to become equity holders in. Under this program, players would collectively access over $1.5 billion in equity in PGA Tour Enterprises. As part of PGA Tour Enterprises, SSG, a consortium of American sports team owners led by Fenway Sports Group, today closed on a major financial and strategic investment of up to $3 billion. SSG is investing an initial $1.5 billion into PGA Tour Enterprises. Also, the PGA Tour confirmed progress in its ongoing negotiations with PIF on a potential future investment. SSG has consented to an investment by PIF, subject to any necessary regulatory review and approvals.